by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns
August 4, 2016 If you’ve ever had a job at a large company or if you’ve ever watched the US version of “The Office,” then you’re familiar with online training. These are human resources (HR)-mandated courses that employees must pass in order to fulfill corporate expectations or compliance regulations. They’re often boring, slow to get … Continue reading 4 Tips for Creating High-Value Training Content
by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)
by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
by Jamie Chaffin June 22, 2016June 22, 2016 Creating a display advertisement can be a great way to get your brand noticed and generate attention to your products. But before you get started, you need to know exactly how much space is available and what you want to say or want seen at a glance. … Continue reading 4 Super Easy Steps for Creating the Best Display Ads
by Warren Knight June 19, 2016 Follow @warrenknightJune 19, 2016 DID YOU KNOW: 80% OF B2B SOCIAL MEDIA LEADS COME FROM LINKEDIN? Having a LinkedIn profile doesn’t mean you are just representing yourself; you are also representing your business. Creating LinkedIn relationships and building long term clients can only be done if you are being … Continue reading LinkedIn Relationships: Creating And Building Long Term Clients
by Ryan Kh June 17, 2016 Follow @ryankhgbJune 17, 2016 There are a lot of factors that motivate people to visit a page, but in most cases it really comes down to having an awesome headline. After all, the title and a snippet is often the only thing they have to base their decision on … Continue reading 4-Step Formula for Creating an Attention-Grabbing Headline
by Andrew C. Belton June 12, 2016 Follow @abcpanotaryJune 12, 2016 LinkedIn is the world’s largest professional network with over 400 million members in over 200 countries and territories across the globe. It was created to connect the world’s professionals by providing them with the opportunity to make meaningful connections and find career opportunities. LinkedIn … Continue reading 18 Tips for Creating a Well-Optimized LinkedIn Account
by Kevin Ho June 13, 2016June 13, 2016 I have a confession to make. I used to run random A/B tests simply for the sake of running another test. I’d read articles like 50 A/B Split Testing Ideas, jot down my favorite ones, and then come into work the next day ready to add a … Continue reading The 3 Step Formula for Creating an A/B Testing Hypothesis
