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Trying to create a new category in digital marketing can be an emotional roller-coaster. Columnist Peter Isaacson discusses the ups and downs and how to ultimately obtain your goals. Peter Isaacson on August 25, 2016 Helping create a new technology category is unquestionably one of the most satisfying experiences of my career. It’s also one … Continue reading The wonderful, horrible world of creating a new product category
by Emma McCarthy Follow @TinyWriterAugust 24, 2016 An email campaign provides an immediate way to connect with your audience and generates one of the highest ROI. During the dawn of social media, email campaigns were dismissed as being past it. However, this year experts have noted resurgence in email marketing and with buzzwords such as … Continue reading 6 Tips for Creating an Effective Newsletter
The content delivery network points out that marketers need to keep image performance in mind for mobile. Barry Levine on August 22, 2016 Responsive web design across several screens Since the end of the last decade, responsive web design (RWD) has been a popular way for marketers to minimize the amount of website modification they … Continue reading Akamai: When creating responsive sites for mobile, consider dynamic image optimization
by Neil Wood-Mitchell Follow @ThreeMotionUKAugust 22, 2016 The Art of Video Marketing – Part II In part I (Why Most YouTube Videos Suck) we looked at why the majority of YouTube videos fail to generate views; instead languishing with little or no interest. Thankfully YouTube is just one of a myriad of platforms and channels … Continue reading Creating the Perfect Video Marketing Storm
by Shannon SullivanAugust 18, 2016 One of my favorite shows is Showtime’s House of Lies, which, sadly, has just wrapped its final season (all five seasons are available to stream which I highly recommend!) It is a satirical look at corporate management consultants and their win-at-all-costs, hedonistic lifestyles. While it is fiction and the situations … Continue reading More! More! More! Creating a Performance-Driven Marketing Culture
by Kari Jo FaulhaberAugust 7, 2016 Any content coming out of your marketing office is sure to have strict rules, regulations, and specifications around its presentation. Whether it’s content on your website, brochures, signage, or photos, everything should match a style guide set forth by your brand. Of course, each brand style guide is different, … Continue reading Creating a Video Style Guide for Your Video Campaigns
August 4, 2016 If you’ve ever had a job at a large company or if you’ve ever watched the US version of “The Office,” then you’re familiar with online training. These are human resources (HR)-mandated courses that employees must pass in order to fulfill corporate expectations or compliance regulations. They’re often boring, slow to get … Continue reading 4 Tips for Creating High-Value Training Content
by Arik Hanson July 18, 2016July 18, 2016 These days, you can’t read too much in the digital marketing realm without running into someone talking about how hugely popular podcasting has become. Forrester and Edison Research seem to come out with a new study each quarter telling us how huge podcasting is with consumers. But, … Continue reading The Not-so-secret Way Brands Are Creating Podcasts (Without Exhausting Internal Resources)
by Brent Pohlman July 16, 2016 Follow @brentpohlmanJuly 16, 2016 The business world is getting quickly crowded and people are putting a higher value on their time because we as a society have turned into a country that is consuming more and more information. Think about it for a second. Would you ever leave the … Continue reading Creating Influence in a Crowded Market
by Aaron Gray July 6, 2016July 6, 2016 Email is a thriving force in the world and has become a popular choice for many marketing avenues because of its flexibility, familiarity, and universality. With the increase in smartphone technology and other advancements, email usage has expanded greatly over the years. For businesses, email marketing is … Continue reading 4 Things To Remember When Creating Your Email Marketing Strategy
