Tag Archives: Creating

Roadmap to Creating a Webinar Program from the Ground Up

Jessica Vionas — March 31, 2020 Webinars are one of the best ways to generate quality leads, according to 73 percent of marketing and sales leaders polled by InsideSales.com. While whitepapers, guides, and e-books are a staple of inbound marketing efforts, using a different medium will appeal to a different audience. This highly engaging form … Continue reading Roadmap to Creating a Webinar Program from the Ground Up

4 Steps to Creating a Killer Online Strategy

Lanre Onibalusi — January 27, 2020 In this technological age, it’s more important now than ever that your business has an exceptional digital strategy to stay ahead of your competitors. While some key components go into creating a killer online strategy, most companies struggle with executing their strategy. In fact, businesses have revealed slow strategy … Continue reading 4 Steps to Creating a Killer Online Strategy

Top Tips for Creating Effective Google Responsive Search Ads

Jane Irene Kelly — December 23, 2019 Google responsive search ads (RSAs) have officially replaced the old static expanded search ads as the default format on Google Display Network. The new responsive search ads provide marketers with greater flexibility when crafting highly customized ads for target audiences. You can test up to 15 different headlines … Continue reading Top Tips for Creating Effective Google Responsive Search Ads