Tag Archives: Creating

7 Steps to Creating a Strong Name for Your Startup Company

Deryck Jordan — October 16, 2019 What’s in a name? As a marketing tool, your startup company’s name should align with your marketing strategy. At the same time, legal considerations impact your options during the naming process. The following seven steps will help you navigate those issues and create a strong name for your US … Continue reading 7 Steps to Creating a Strong Name for Your Startup Company

Creating Mega Fans: Social Influence Declines As Fans Age

Creating Mega Fans: Social Influence Declines As Fans Age by Laurie Sullivan  @lauriesullivan, October 10, 2019 The road to obsession — or at least becoming a fan — with regard to a product or superhero typically involves discovery, emotional investment, and evangelism. These three stages account for the majority of the spend that fans devote … Continue reading Creating Mega Fans: Social Influence Declines As Fans Age

The Strategic Process to Creating MSP Websites That Generate Leads

Jon Anderson — June 5, 2019 — June 5, 2019 Let’s start with a point that may be obvious but is probably worth clarifying anyway: MSP websites are incredibly valuable in any MSP lead generation campaign. If you’ve landed on this article, you’re probably predisposed to nod your head in agreement at that. But the … Continue reading The Strategic Process to Creating MSP Websites That Generate Leads