Columnist Rachel Lindteigen explains how marketers can use the five Ws and one H of writing to create better content. Rachel Lindteigen on October 14, 2016 Think for a moment about the last piece of content you published. Was it a blog post, a new page on your website, an e-book, a video or something … Continue reading 6 questions from elementary school are key to content creation success
The London-based company, one of the first platforms for chatbot marketing, was formerly known as BetterBrand. Barry Levine on August 25, 2016 In April, shortly after Facebook released the chatbot API for its Messenger app, BetterBrand launched what it described as the first chatbot marketing platform for brands. Today, the London-based company — now rebranded as … Continue reading Chatsuite announces new chatbot creation and management features for agencies
Successful brands not only create engaging content, but they also measure the performance of that content. Columnist Jim Yu outlines four steps to help you balance the art and science of content marketing. Jim Yu on August 23, 2016 Half of all B2B and B2C companies say they will increase their spending related to content … Continue reading The art of content creation and the science of measurement
by Graeme Caldwell July 30, 2016 Follow @nexcessJuly 30, 2016 When I first dipped a toe into the world of web content writing, I wrote only two or three blog articles a week and I had no problem organizing my work day. But, as my workload increased, I quickly found it almost impossible to keep … Continue reading Power-Up Content Creation Workflows With Checklists
by Benjamin Brandall July 24, 2016July 24, 2016 We’ve all been baited into those lists of recycled tips where the author lists 10,000 excruciating content creation tips, all of which you’ve heard over and over again. I’m pretty sick of it, so thought I’d compile something from my personal experience from a year of writing. … Continue reading Content Creation: What I’ve Learned From Writing 157 Articles This Year
Columnist Julie Joyce gives us examples of how she uses spark files for content creation ideas that can lead to more links. Julie Joyce on July 20, 2016 What is a spark file? It’s like your own personal and less structured brainstorming session that never ends. I’ve only recently starting calling my mess of … Continue reading Using spark files for content creation
By Laura Blaker June 23rd, 2016 Last segment we spoke about the importance of good content and how to dig deep to find information that’s of value to your followers. In this post we’re going to chat about content creation. This information will be beneficial to you if you already have your content ideas, and … Continue reading Social Media Tips & Tools To Post Smarter: Content Creation
By Liz Farquhar June 9th, 2016 Ask a marketing team what they struggle with the most and chances are good they’ll say content creation. There’s also good reason why creating content remains a major hurdle for marketing teams: it is always easier said than done. At this point, 80 percent of companies are using content marketing, … Continue reading 5 Instant Content Creation Tips
by Liz Murphy June 1, 2016June 1, 2016 I went into Monday with high hopes for my own productivity. The office was closed for Memorial Day, and I was armed with grand aspirations of working ahead on a few projects and getting some writing done. While I was able to check a few items off … Continue reading Content Creation: How to Write Blog Post Introductions
by Laura Cole February 24, 2016February 24, 2016 Everywhere you look, there are statistics with reaffirm blogging as a popular and potentially lucrative past-time. Take the fact that companies that blog are known to receive 97% more links to their website, for example, or the assertion that blogs have become the fifth most trusted resource … Continue reading The Art of Content Creation: The Technical Side of Writing a Blog Post
