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Here’s a new interactive channel for the holidays: traditional soccer field ad boards go shoppable. Kim Davis on December 27, 2024 For the holiday shopping season, Itaú Bank partnered with the Brazil-based agency Africa Creative to make soccer field advertising boards shoppable. The traditional boards around the field’s perimeter were transformed for a Brazilian … Continue reading Africa Creative makes soccer ad boards shoppable
Marketers are stuck using slow and imprecise tools to assess what’s working with their creatives. Constantine von Hoffman on December 9, 2024 When measuring the impact of creatives, marketers typically rely on circumstantial evidence. Brand awareness and sales trends are important and provide useful KPI numbers, but they reflect the entire campaign. They don’t … Continue reading How AI can revolutionize creative impact measurement
On the day I talk to Shea McGee, we cover a lot of ground: her love of Moleskine notebooks, the new Martha documentary on Netflix, and her approach to collaboration. She’s at home, where she says she’s most focused and creative, and she’s quick to admit that her design business came as a total surprise … Continue reading ‘I had to become a morning person’: Shea McGee on how she carves out space for creative thinking
Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024 When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands
August 17, 2024 The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go Author and artist Suleika Jaouad on the creative process, coexisting with fear, and the magic of unstructured time. BY Jenna Abdou On the hardest night of Suleika Jaouad’s life—“the closest she has ever felt to … Continue reading The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go
July 22, 2024 9 gadgets to make your life more productive and creative From reading lights to smart rings, these devices belong at any desk—or bedside table. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Walk into my home office and … Continue reading 9 gadgets to make your life more productive and creative
June 17, 2024 Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI In an exclusive interview, OpenAI’s Chief Technology Officer Accenture Song’s CEO discuss the inevitable impact of AI on advertising and marketing. BY Jeff Beer When the global advertising and marketing industry converges in the south of France this week for the … Continue reading Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI
Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024 Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts
Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024 David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment
May 08, 2024 Apple’s new iPad ad accused of crushing creative dreams The new Apple iPad Pro ad “Crush” smashes musical instruments and art supplies to illustrate the device’s capabilities—and that’s leaving a lot of Apple fans fuming. BY Jeff Beer On Tuesday, Apple dropped a new ad for the all-new iPad Pro. It shows a … Continue reading Apple’s new iPad ad accused of crushing creative dreams
