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Tag Archives: Creative

7 creative email automations for non-ecommerce brands

Learn automation strategies that work for B2B and CPG brands, from personalized welcome series to post-purchase review requests. Brian McKenna on October 16, 2024   When the subject of email automations comes up, many non-email marketing folks think of the good old abandon-cart email (“You’re so close to getting a great product!”). Yes, email automation … Continue reading 7 creative email automations for non-ecommerce brands

The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go

August 17, 2024 The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go Author and artist Suleika Jaouad on the creative process, coexisting with fear, and the magic of unstructured time. BY Jenna Abdou On the hardest night of Suleika Jaouad’s life—“the closest she has ever felt to … Continue reading The creator of ‘The Isolation Journals’ on the peril of perfectionism and the creative magic of letting go

9 gadgets to make your life more productive and creative

July 22, 2024 9 gadgets to make your life more productive and creative From reading lights to smart rings, these devices belong at any desk—or bedside table. BY Jeremy Caplan This article is republished with permission from Wonder Tools, a newsletter that helps you discover the most useful sites and apps. Subscribe here. Walk into my home office and … Continue reading 9 gadgets to make your life more productive and creative

Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI

June 17, 2024 Mira Murati and David Droga on why creatives should—and shouldn’t—worry about AI In an exclusive interview, OpenAI’s Chief Technology Officer Accenture Song’s CEO discuss the inevitable impact of AI on advertising and marketing. BY Jeff Beer When the global advertising and marketing industry converges in the south of France this week for the … Continue reading Mira Murati and David Droga on what the creative world should—and shouldn’t—worry about when it comes to AI

How to bridge the gap between creative marketers and marketing analysts

Practical solutions to align creative and analytical marketing teams and create data fluidity for more responsive, effective campaigns. Melissa Reeve on June 14, 2024   Data-driven marketing organizations must create a conduit of information between their data teams and creative teams. However, legacy organizational structures, specialty skills and a lack of shared information often hinder … Continue reading How to bridge the gap between creative marketers and marketing analysts

From creative briefs to conversations: The key to better marketing alignment

Creative briefs have been a staple of marketing departments since the 1960s. Is it time to reexamine this relic in light of our current ways of working? Melissa Reeve on May 21, 2024   David Ogilvy famously said, “Give me the freedom of a tight brief.” The sentiment is that the best creative outcomes come … Continue reading From creative briefs to conversations: The key to better marketing alignment

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative

Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative by Laurie Sullivan , Staff Writer @lauriesullivan, April 22, 2024 Power Digital Chief Strategy Officer Ben Dutter says the company recently introduced a platform designed with support from Meta and its business engineering team. It connects a brand’s ad creative with their own first-party data. Creative … Continue reading Understanding Lifetime Value Of Consumers Driven By Specific Ad Creative

Clinch adds digital audio to dynamic creative campaigns

Marketers can leverage the growing digital audio space and serve relevant dynamic ads on podcasts, streaming audio and smart speakers. Chris Wood on February 8, 2024 Advertisers using creative optimization for video ads now can include ads for audio channels in these omnichannel campaigns. Today, ad-serving company Clinch announced it added audio channels to its … Continue reading Clinch adds digital audio to dynamic creative campaigns

Gap Inc. hires Zac Posen as its new creative director. He’s a surprising pick

By Elizabeth Segran February 05, 2024 Can Zac Posen offer Gap Inc. a new creative vision that will get it out of its slump? It’s unclear. But the company is entrusting its brands to the 43-year-old designer. Today, Posen was named the new executive vice president and creative director of Gap Inc., which owns Old … Continue reading Gap Inc. hires Zac Posen as its new creative director. He’s a surprising pick