Amazon Ads Automate Creative Images For Sellers With Generative AI by Laurie Sullivan , Staff Writer @lauriesullivan, October 25, 2023 Amazon makes it so easy to buy on its marketplace through third-party selling that while waiting for the keynote by Senior Vice President of Amazon Ads Colleen Aubrey to begin I bought espresso pods for my … Continue reading Amazon Ads Automates Creative Images For Sellers With Generative AI
By Elizabeth Segran August 31, 2023 After only a year and a half, Tremaine Emory is leaving his position as creative director at the streetwear giant, Supreme. In his resignation letter, he said he believed that “systemic racism was at play within the structure of Supreme.” Supreme was founded by James Jebbia 29 years … Continue reading Supreme’s creative director Tremaine Emory departs, alleging ‘systemic racism’
In the new analytics landscape, creative execution emerges as the key optimization lever for optimal brand performance and sales. Richard Wheaton on August 29, 2023 Traditional strategies for ad campaign optimization are fast becoming obsolete in an AI-driven, privacy-first landscape. Most significantly, we are pivoting from a world of demographic segments to one of dynamic … Continue reading Mastering the art and science of creative analytics
It’s Doable: Disabled Marketing Veterans Launch Creative Agency by Richard Whitman , Columnist, June 30, 2023 Two ad holding company veterans have launched what they are calling the first creative agency—called Doable—that is founded and staffed by talent with disabilities. The founders include Hugh Boyle and Bob Wagner. Their mission is to improve representation of … Continue reading It’s Doable: Disabled Marketing Veterans Launch Creative Agency
Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds by Laurie Sullivan @lauriesullivan, June 28, 2023 Emodo, a wholly owned subsidiary of Ericsson, has released findings from a study that highlights the need to optimize creative formats in ad slots that maximize attention, engagement, and recall. The data suggests that the single … Continue reading Creative Ad Formats Have Positive Impact On Attention And Memorability, Study Finds
Dentsu, Cinch Partner On Dynamic Creative Optimization by Karlene Lukovitz @KLmarketdaily, June 15, 2023 Dentsu has selected dynamic ad-serving and personalization platform Clinch as its global partner for offering dynamic creative optimization (DCO). The offering includes complete access to Clinch’s SaaS platform and Flight Control, an omnichannel campaign activation platform that streamlines the launch and … Continue reading Dentsu, Cinch Partner On Dynamic Creative Optimization
Despite Concerns Over AI, Brands Leverage It For Creative, Attribution by Steve Ellwanger , May 12, 2023 Scary, but irresistible to brand marketers: That’s a reference to both social media and artificial intelligence. Why social media? Do a search for Bud Light+Dylan Mulvaney. So who’s afraid of AI? When San Francisco-based OpenAI released … Continue reading Despite Concerns Over AI, Brands Leverage It For Creative, Attribution
By Whitney Pastorek May 07, 2023 After decades spent following my heart instead of my bank account into a series of delightfully creative careers, I got laid off in the first month of the pandemic. It sucked. But I pulled up my freelancer bootstraps, and since 2020 I’ve served as a congressional staffer, written … Continue reading Want to hire someone creative? Don’t do any of these things
By Jeff Beer April 23, 2023 Little more than a month after OpenAI’s generative AI chatbot ChatGPT went viral for its ability to write essays and poems, all in humanlike text, Ryan Reynolds did what he does best and played it for an advertising gag. In an ad for Mint Mobile, he asked ChatGPT … Continue reading How AI could power advertising’s next creative revolution
By Doreen Lorenzo April 22, 2023 Miriam Simun is an artist, interaction designer, and educator investigating the implications of socio-technical and environmental change at the intersection of ecology, technology, and the body. Miriam Simun Simun’s work demonstrates the importance of embodied experience—not only to better understand human behavior, but also to adapt one’s … Continue reading Want to make a creative breakthrough? Leave your desk
