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Tag Archives: Creatives

This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives

AI Education

May 25, 2024 This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives Comedian Conner O’Malley’s ‘Stand Up Solutions’ plays off of the tech-world tendency to treat creative work like any other widget. BY Joe Berkowitz Connoisseurs of human-created comedy exhaled, back in January, when an AI-generated George Carlin special turned out … Continue reading This hilarious, AI-themed comedy special perfectly captures the growing conflict between tech and creatives →

This controversial Adobe ad is fueling a war with creatives

Adobe Advertisement

May 24, 2024 Adobe’s controversial marketing is fueling a war with creatives over AI Adobe marketing materials seemed to suggest it could replace photographers with AI outraged many customers, further igniting an ongoing battle between tech companies and creatives. BY Rob Walker Branded is a weekly column devoted to the intersection of marketing, business, design, and culture. … Continue reading This controversial Adobe ad is fueling a war with creatives →

Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs

Jobs Future

  By Elizabeth Segran Paula Wallace has invited me to tea. The founder and president of the Savannah College of Art and Design (SCAD) recently returned to the school’s coastal Georgia home after an extended visit to its campus in the South of France, and so on a humid July day, down a street lined … Continue reading Inside Savannah College of Art and Design’s never-ending quest to find creatives good jobs →

How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy

Advertisement Mistakes

  By Jeff Beer January 08, 2023 Within the next six months, about 40% of U.S. marketers plan to fire their advertising agency. The source: a November 2022 survey by the agency-brand matchmaker SetUp, which talked to such brands as Coca-Cola, Delta Air Lines, Warner Bros., UPS, Discovery, and Home Depot, to name a few. … Continue reading How advertising creatives can succeed in the knee-buckling and night sweats of the 2023 economy →

Here’s why you should crowdsource your programmatic creatives

Outsourcing

Maybe you’ve experimented with influencers or user-generated content, but have you ever employed user-made-creative in your advertising campaigns? Contributor Grace Kaye shares tips and tactics, describing the experiences of one retail brand. Grace Kaye on August 31, 2018   It’s not often that marketers get to kick back and relax while customers do their job … Continue reading Here’s why you should crowdsource your programmatic creatives →

Social media ad fatigue: How to combat it without spending all day making new creatives

Social Media Utilization

Ad fatigue is a problem we’re all too familiar with, so how can you avoid it? Contributor Laura Collins shares key techniques to refresh your creative efficiently and effectively. Laura Collins on September 22, 2017   Every time we step outside our front door, switch on the television or look at our phones, we’re bombarded … Continue reading Social media ad fatigue: How to combat it without spending all day making new creatives →

Career-Building Marketing Portfolios: Not Just for Creatives!

Career Development

Mark Miller — April 14, 2017 Follow @MMtwopointfive— April 14, 2017 As a creative talent agency, we frequently encounter and hire professionals with elaborate, immaculately designed marketing, creative, and digital portfolios. The portfolio is a staple career growth and job hunting asset among creatives. Understandably so: they’re a perfect match. Many of these portfolios, whether … Continue reading Career-Building Marketing Portfolios: Not Just for Creatives! →

How to Recruit Creatives to Fill Cross-Functional Agency Roles

Effective Hiring

Rod Ripley — April 6, 2017 — April 6, 2017 Creative roles are changing. As the marketing and advertising landscape evolves—and technology continues its incessant dominance—traditional agency roles are becoming blurred. These days, traditional roles are being coupled with digitally based responsibilities, such as development and strategy. As organizations grow larger and more complex, project … Continue reading How to Recruit Creatives to Fill Cross-Functional Agency Roles →

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