Tag Archives: Creativity

The American Dream is in crisis—but creativity could help

March 09, 2025 The American Dream is in crisis—but creativity could help BY Kc Ifeanyi It’s hard to imagine any industry not having to contend with the deepening sociopolitical division in America—brand marketing included. McCann’s intelligence unit Truth Central creates studies on what their clients are grappling with including data privacy, wellness, and Gen Z. And … Continue reading The American Dream is in crisis—but creativity could help

‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity

February 18, 2025 ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity Peter Berg doesn’t need to do Super Bowl commercials. Yet the award-winning director helmed two ads during this year’s big game. First, was a fun NFL spot advocating for varsity … Continue reading ‘I always have a vague, abstract idea of things that I want to do’: Peter Berg on how staying busy fuels his creativity

Embracing a little chaos produces a lot of marketing creativity

Let your marketing team’s entrepreneurial spirit shine. Create space for controlled chaos to drive change and spark progress. Kathleen Schaub on January 29, 2025   “I left other people alone.” Some days, the ability to make this claim can be a manager’s highest achievement. The task has always been challenging, as I’m naturally inclined to … Continue reading Embracing a little chaos produces a lot of marketing creativity

Try this ordinary tool Dali and Man Ray used to jump-start their creativity

July 05, 2024 Try this ordinary tool Dali and Man Ray used to jump-start their creativity The element of chance was the foundation of surrealist art. BY The Conversation A century ago, French writer and poet André Breton penned his “Manifesto of Surrealism,” which launched an art movement known for creating bizarre hybrids of words and … Continue reading Try this ordinary tool Dali and Man Ray used to jump-start their creativity

Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad “We missed the mark with this video, and we’re sorry,” the company told AdAge. will shanklin Contributing Reporter Updated Fri, May 10, 2024 Apple Apple has reportedly apologized for its tone-deaf “Crush!” ad that sparked a furious backlash with artists, musicians … Continue reading Apple apologizes for its tone-deaf ad that crushed human creativity to make an iPad

Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Dive into the world of AI-powered marketing strategies for consumer-packaged goods, revealing new avenues for creativity and efficiency. Jason Ippen on March 13, 2024  In the dynamic world of consumer-packaged goods (CPG), my curiosity has converged around brands, consumer behavior, behavioral economics and the intriguing domain of artificial intelligence. What excites me most about this … Continue reading Riding the AI tsunami: Harnessing creativity and efficiency in the digital age 

Lego employees share 10 secrets for finding boundless creativity

  By Zachary Petit Some conference room tables boast bowls of candy or a gaggle of diminutive bottles of water. Others, painfully benign centerpieces, like a vase filled with colored glass beads. But when the Chronicle Books publishing team visited Lego’s headquarters in Billund, Denmark, they were delighted to discover Lego bricks at every gathering … Continue reading Lego employees share 10 secrets for finding boundless creativity

Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang

Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang by Laurie Sullivan  @lauriesullivan, July 7, 2023 Chinese technology company Alibaba on Friday launched Tongyi Wanxiang, an artificial intelligence tool that can generate images from prompts, following U.S. companies like Microsoft into the fray. Microsoft in March announced that Bing AI could generate images based on … Continue reading Alibaba Targets Creativity With Generative AI Image Model Tongyi Wanxiang

Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran

Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran by Joe Mandese  @mp_joemandese, June 26, 2023 True to its branding as the “festival of creativity,” creative was the most mentioned topic on social media surrounding last week’s Cannes Lions festival, according to an analysis conducted for MediaPost by Sprout Social. Overall, social-media conversations surrounding … Continue reading Cannes Social Buzz Mostly About Creativity, AI Was An Also-Ran