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Dan ShewanJune 15, 2015 “Good artists copy. Great artists steal.” Although the precise origins of this controversial statement have been hotly disputed for years, it was the late Steve Jobs who famously attributed it to Pablo Picasso. Regardless of who actually said these words, they have given countless artists the “creative license” to be inspired … Continue reading Landing Page Inspiration: 17 Examples to Spark Your Creativity
Despite the naysayers, programmatic doesn’t have to crush creativity. Columnist Melody Gambino believes data and art can work hand-in-hand. Melody Gambino on May 1, 2015 Creative people in advertising are in the middle of an identity crisis of sorts as programmatic media technology sweeps the industry. While reactionaries are calling programmatic the “death of creativity,” … Continue reading Finding Creativity In The Age Of Programmatic
Jeff DeGraffApril 29, 2015 How do you teach creativity? I’ve had to work through this issue for over 25 years. In 1990, I returned to being a professor after taking five years off to be a senior executive in what was an entrepreneurial company when I started and multibillion dollar multinational corporation when I left … Continue reading The Secret to Teaching Creativity at Business School
By Daniel Levy, January 15, 2015 Technology has transformed social media marketing into a science. Now, sophisticated algorithms determine impact and success rates of campaigns. Scientifically, content and message can be either subtly or overtly changed on the fly to ensure campaigns gain their highest levels of success possible. Social media marketing is no longer … Continue reading Social media marketing: creativity is not enough
