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Bob Hutchins — June 13, 2017 Follow @Bobhutchins— June 13, 2017 Did you hear the story the other day about how Kim Kardashian lost 100,000 Instagram followers? Her problem? Authenticity. When it comes down to it, authenticity – or credibility, as it’s referred to in a recent infographic from Content Ranked – affects everything in … Continue reading Why Credibility Affects EVERYTHING In Your Business [Infographic]
Andrew Warner — May 23, 2017 Follow @CopyWarner— May 23, 2017 Here’s a legitimate question for you: How long do visitors actually stick around on your website? 10 minutes? 3 minutes? Or maybe just 7 seconds? When you get a chance, take a good look at your analytics and the numbers will probably blow you … Continue reading Credibility Factors That Impact the Success of Your Website [Infographic]
Cosette Jarrett — February 15, 2017 Follow @cosettejarrett— February 15, 2017 Though the process of starting an online business is easier than ever, establishing an online presence is not. The World Wide Web is flooded with options for purchasing the same products and services from different outlets. And while there are plenty of legitimate sites … Continue reading 3 Ways to Establish Credibility with your Brand’s Online Presence
Andrea Willson — November 2, 2016 — November 2, 2016 When your prospects are on the fence, pondering whether to purchase from your company or a competitor, they’re likely doing thorough research to ensure they’re making the right decision. From a vendor perspective, it’s crunch time. Case studies can be an extremely effective marketing tool … Continue reading How to Utilize Case Studies to Build Credibility with Your Prospects
by Darleen DeRosa Follow @onpoint_llcOctober 2, 2016 If you have ever worked with someone you didn’t trust, you know how difficult it is to get anything done. Trust is the binding agent that holds all relationships together; without it, teams can disintegrate quickly. Virtual teams can be more susceptible to trust issues simply because they … Continue reading Building Trust in a Virtual Team: The Credibility Factor
by Megan GovenderAugust 22, 2016 These days everyone wants to become a freelancer and work for themselves. The problem is that everyone who doesn’t really have a marketable skill, but DOES have a computer and access to the internet, decides that they are going to be a copywriter. All you have to do is string … Continue reading 6 SEO Copywriting Mistakes That Are Destroying Your Credibility
by Rachel Foster Follow @CopywriterTOAugust 21, 2016 B2B buyers rely on white papers to make informed purchasing decisions. However, many white papers aren’t helpful – they’re boring sales pitches that put readers to sleep. Here’s how to take your white papers from “snooze fest” to “lead magnet”… White papers are a B2B marketing workhorse. B2B … Continue reading The Top 9 White Paper Mistakes That Kill Your Credibility and Chase Away Leads
by Rick Enrico June 7, 2016 Follow @rickenricoJune 7, 2016 Ever sat through a presentation where the speaker found connecting with the audience difficult? The presenter may have prepared an engaging pitch, developed the most interactive PowerPoint deck, and possessed all the great presentation skills in the world. However, it would have been all for … Continue reading 4 Tips to Increase Your Credibility as a Speaker [Infographic]
by Daniel Burrus May 6, 2016 Follow @DanielBurrusMay 6, 2016 The rise of social media has led to us becoming our very own PR manager. There is an increasing pressure to manage our online reputation with a lot of new and useful smartphone apps that give us a rating for how we behave in public … Continue reading Why Reputation, Credibility and Trust Are the Currency in the Sharing Economy
by Alex Birkett January 29, 2016January 29, 2016 If your site isn’t credible, you’re certainly scaring off a large amount of would-be buyers. But credibility is quite contextual, and sometimes attempts to add credibility indicators can backfire. How, then, can we create a web page that inspires trust, not skepticism? That aids a purchase instead … Continue reading 9 Website Credibility Killers
