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Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
by Cory Treffiletti, Featured Contributor, August 3, 2016 The word “creepy” gets thrown around a lot when it comes to the ad business lately. It used to be I couldn’t go to a conference without hearing two things: the first was a panel on millennials, and the second was that this was “the year of … Continue reading Advertising Isn’t Creepy — But You Might Be
RichRevelance, an omnichannel personalization provider, polled more than 1,000 consumers to uncover consumer attitudes toward retail technology. Amy Gesenhues on June 24, 2016 at 11:15 am According to a recent survey looking at consumers’ attitudes toward retail technology, omnichannel personalization solution RichRevelance found shoppers are still not comfortable with all technology has to offer the … Continue reading Retail survey: 51% of shoppers want digital coupons; 67% find facial recognition creepy
The prepaid phone player knows you check your phone in the bathroom, and, in its new campaign, reassures viewers that this practice is perfectly acceptable. Steve Hall on April 10, 2015 In a slightly creepy come-to-daddy-esque effort to tout its $35 per month unlimited data plane, Boost Mobile, with help from 180LA, has launched a … Continue reading Boost Mobile Turns to Vine And YouTube With Creepy #ComeToData Videos
By Jess DelBalzo, Published October 30, 2014 You’re driving down a dark road at night when you notice headlights in your rear view mirror. You turn left. The lights appear behind you a few seconds later. You turn right. There they are again. Eventually, you start to feel like you’re being followed. Do you drive … Continue reading When Creepy Converts: A Halloween Story About Retargeting Ads
