Leanplum says behaviorally and time-optimized notifications improve retention. Greg Sterling on September 17, 2016 A new comScore mobile report reflects that almost 60 percent of digital media time is now spent in apps (tablet, smartphone). That makes brands’ app/retention strategies more important than ever. Push notifications are widely regarded as a tool to boost … Continue reading Can the app-retention crisis be addressed with personalized notifications?
by David Kiger Follow @davidkigerSeptember 1, 2016 It’s only natural that CEOs would rather not spend a great deal of time considering the worst possible business scenarios. But mistakes — even disasters — are likely to pop up, and business leaders should be prepared to go into damage-control mode. Here’s a look at how proper … Continue reading Damage Control: How CEOs Can Navigate a Business Crisis
by Darleen DeRosa April 14, 2016 Follow @onpoint_llcApril 14, 2016 Succession planning is always important, but sometimes it is urgent. A key leader resigns without notice. A high-level manager and several of his team members are fired for ethics violations. Or, a company is experiencing rapid growth and needs to accelerate hiring for leadership positions … Continue reading Succession Planning When Your Company Is In Crisis Mode
Columnist Josh Todd says the “good enough” approach to mobile is no longer an option. Marketers need to innovate and provide mobile audiences with a personalized, relevant experience. Josh Todd on March 23, 2016 We weren’t measuring mobile engagement when the iPhone first launched in 2007, but if we were, I have a hunch … Continue reading 6 signs marketing is in a mobile engagement crisis
Even as social channels are proliferating, engagement is dropping. Columnist Blaise Lucey discusses the reasons for the problem and what marketers should do in response. Blaise Lucey on March 3, 2016 Does your brand’s Twitter account seem like a ghost town? How about your Facebook and LinkedIn page? If you’ve noticed a drop in … Continue reading The Engagement Crisis In Content Marketing And Social Media: Why It’s Happening And How To Fix It
by Sandra Diaz January 12, 2016January 12, 2016 We end 2015 with multiculturalism in crisis. Just look at the diversity crisis in the headlines: case after case of police vs. young black man, Muslim terrorists vs. ordinary citizens, and another Donald Trump remark. And the commentary on social media, even among my own friends, is … Continue reading 3 Ideas to Address the Diversity Crisis in 2016
by Robert Gloer November 12, 2015 Follow @IOUFinancialNovember 12, 2015 No matter how well you run your business, you are never immune to a potential financial crisis, either within your own company or in the general economy. That’s why it makes sense to plan for the worst as you hope for the best. Here are … Continue reading Getting Your Business Through a Financial Crisis
Dan McClureOctober 12, 2015 Retail never stands still. When A&P invented the modern grocery store in the 1950s, its rapid rise to prominence was eclipsed thirty years later by discount empires such as Kmart and Walmart, who themselves are now threatened by online players like Amazon, who churlishly refuse to stay solely online.To talk about … Continue reading Exploding The World of Retail Opportunity – It’s Time to Have a Crisis
Laura ColeSeptember 27, 2015 Despite some reasons for optimism, the world’s economy and financial markets remain in a state of flux. With the upcoming U.S. job report expected to reveal a decline in growth and a struggling manufacturing sector creating a downturn in the Chinese economy, investors and business owners around the world are remaining … Continue reading Avoiding Bankruptcy: How Your Business Can Survive a Financial Crisis
Maurice DeCastroAugust 28, 2015 Would you market your business today the same way you were marketing it 30 years ago? Would you use exactly the same technology today that you were using in your business 30 years ago? Would you lead your team exactly the same way today you were 30 years ago? I’m guessing … Continue reading Presenting – A Big Crisis in Leadership Today
