Tag Archives: Crisis

Back to basics: How to manage your brand through a crisis

Here are some opportunities to protect – and even greatly improve – the reputation of your business and its approach with customers. Ashley Segura on July 16, 2020 Managing a company’s brand, even during “normal” times, can be challenging depending upon your niche, your competition and the current circumstances. And of course, most of us … Continue reading Back to basics: How to manage your brand through a crisis →

In Response to COVID-19: Crisis Playbook for Startups and Small Businesses

World Level Crisis

Dana Kachan July 8, 2020 You can find here everything small businesses need to know to overcome a recession and run a smooth transition into the new digital economy. Get ready for experience-backed insights and proven practices on how to provide digital business transformation in 2020. Nobody has expected to face it so quickly. The … Continue reading In Response to COVID-19: Crisis Playbook for Startups and Small Businesses →

Small Business Promotion: 8 Ideas to Adopt During a Crisis

Small Business Tools

Ronita Mohan June 23, 2020 Promoting your small business during a crisis can feel like an insurmountable challenge. Most SMBs don’t have the financial resources to run huge campaigns—at the same time, without promotional materials, you could lose your audience. There are ways to grow your audience during a crisis, without having to deplete your … Continue reading Small Business Promotion: 8 Ideas to Adopt During a Crisis →

Digital Marketing Tips to Help your Business Adapt to Today’s Crisis

Digital Marketing

Angela Hausman, PhD — June 15, 2020 Photo by Launchpresso from Pexels Earlier this week, we discussed how to achieve marketing success in the middle of the triple crises (coronavirus, financial meltdown, and massive protests as part of Black Lives Matter) facing the US and much of the world right now. Today, I’ll focus on … Continue reading Digital Marketing Tips to Help your Business Adapt to Today’s Crisis →

How to Maximize Your Paid Media Strategy During a Financial Crisis

Finacial Crisis

Brittani Bloomberg — June 11, 2020 Have you considered pulling back your digital marketing efforts during this 2020 time of crisis? We are dealing with not only a pandemic, but also a financial crisis. With social distancing orders in place, most consumers are working from home and making purchasing decisions from their homes. What does … Continue reading How to Maximize Your Paid Media Strategy During a Financial Crisis →

How to Future-Proof Your Brand and Business in Times of Crisis

Business Protection

Daria Gonzalez — June 11, 2020 Throughout the Covid19 pandemic and subsequent economic and social global crisis, few people have mentioned that within crisis lies great opportunity. It’s a truth, albeit one that is hard to see when putting out fires daily. (c) Wunderdogs Agency We are simultaneously living through one of the greatest pandemics … Continue reading How to Future-Proof Your Brand and Business in Times of Crisis →

Tax Reduction Strategies to Help Your Portfolio During a Crisis

Tax Management

Sara Gelsheimer — June 9, 2020 stevepb / Pixabay When events such as COVID-19 occur, investors often feel at the mercy of wildly fluctuating portfolios. Investing in the market involves risk — your portfolio will go down. And according to the math of percentages, the more significant your losses, the more returns you’ll need to … Continue reading Tax Reduction Strategies to Help Your Portfolio During a Crisis →

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data

Crises Management

Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data by Laurie Sullivan , Staff Writer @lauriesullivan, June 8, 2020 Kelly Gillease, CMO at Nerdwallet, based in San Francisco, opened the first virtual Search & Performance Insider Summit on Monday, and it couldn’t have seemed any more insider-like or personal. The live summit, streamed on … Continue reading Nerdwallet Insider Says Marketing, Content Teams During A Crisis Take Data →

Brands need to add new chapters to their crisis marketing playbook

Crises Management

Marketers are learning key lessons as they navigate current economic conditions, many of which will likely remain part of their strategy in a post-COVID-19 world. Kyle Henderick on May 27, 2020 There’s very little new content in the world right now that doesn’t reference the ongoing COVID-19 pandemic, and clearly this article is no exception. … Continue reading Brands need to add new chapters to their crisis marketing playbook →