Susan Friesen — April 1, 2020 Easy Ways to Create a Coronavirus Crisis Management Plan As small business owners, we’re prepared for a lot of things, whether it’s a seasonal shift in sales or an unexpected employee absence we have to step in and cover. But we’ve never seen anything like the COVID-19 pandemic, leaving … Continue reading How to Pivot Your Small Business Strategy During the COVID-19 Crisis
Scott Martin — April 1, 2020 COVID-19 is a punch in the gut crisis for most everyone and most certainly business owners. They are challenged with adapting in lightning speed with so many simultaneous challenges. When John F. Kennedy famously quoted “When written in Chinese, the word ‘crisis’ is composed of two characters, One represents … Continue reading Adaptive Ideation During a Crisis
River Cartie — March 26, 2020 The COVID-19 (coronavirus) pandemic is changing the way we all do business. We’re all learning how to be flexible, imaginative, and resilient — the best traits a small business owner can have, besides tenacity. I know that it’s hard to not get bogged down by all the information that’s … Continue reading Keep Your Small Business Going During a Crisis
How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis by Laurie Sullivan , Staff Writer @lauriesullivan, March 25, 2020 About half of consumers continue to stock up on essential items, with 78% acknowledging that it makes them feel safer. To 85% of those Americans, brand names no longer matter as long as they find the … Continue reading How Challenger Brands Gain, Keep Market Share During COVID-19 Crisis
With local businesses re-inventing themselves and looking for solutions to support that, SaaS providers must adapt. Bill Dinan on March 25, 2020 The way of life and business was already changing with the introduction of 5G and will continue to change in the coming weeks and months during the COVID-19 crisis. One thing is certain … Continue reading Rethinking SaaS product access for SMBs during the COVID-19 crisis
Ashley Perssico — March 25, 2020 The coronavirus (COVID-19) situation is developing rapidly. As many of us start — or continue — to work from home, limit our time spent in public areas, and adjust our buying habits, it’s clear that we are having to come to terms with temporarily embracing a new way of … Continue reading Here’s How to Support Small Businesses During a Crisis
Ashley Hill — March 20, 2020 The world is a crazy place these days, from school closures to restaurants and bars here in Massachusetts moving to take-out only. Everyone should be practicing social distancing which is why I’m continuing to avoid people like I always do and am staying at home. This is the time … Continue reading Humanize Your Business During a Crisis like COVID-19
Sharon Crowley — March 21, 2020 Braveheart Sales Performance turns eleven years old on March 25. So, if you do the math you will realize that we started the company in 2009. Smack dab in the economic aftermath of the Great Recession. Sure, it was risky. But it seemed less risky at the time than … Continue reading Lessons from the Last Economic Crisis for COVID-19
Lara Dunning — March 13, 2020 Establishing a social media marketing plan takes a lot of time and effort and there are lots of things to consider, including which platform to use and how best to reach your target audience. However, many brands often overlook creating a social media crisis plan; this is one of … Continue reading Do You Have a Social Media Crisis Plan?
James Lang — November 28, 2018 — November 28, 2018 Entrepreneurs are natural dreamers. They see a vision and they’re crazy enough to try and build it for themselves. But there’s one thing that can hamstring any dream: cash-flow problems. Less than three-percent of small businesses started in 2011 are still operational. Your ability to … Continue reading 5 Tips for Outsmarting a Cash-Flow Crisis
