Curt Kaneshiro — October 11, 2018 — October 11, 2018 GDJ / Pixabay Social listening has a variety of applications to help businesses meet their business and marketing goals. It provides marketers with the ability to monitor awareness levels, competitive landscape, consumer segments, product features and brand sentiment. Social listening also provides marketers with access … Continue reading How to Leverage Social Listening for Reputation or Crisis Management
Paul Keijzer — March 18, 2018 Follow @Paul_Keijzer — March 18, 2018 Skitterphoto / Pixabay The fact that 63% of the global workforce is not engaged isn’t all that surprising. That’s mainly because companies have kept their focus on the bottom line and profitability. Thus, driving their workforce to work on achieving targets that are … Continue reading How Gamification Can Address the Employee Engagement Crisis
Daniel Burrus — February 22, 2018 Follow @DanielBurrus — February 22, 2018 We all manage something or other, whether it’s other people, an entire organization, sales or even just ourselves. Managing suggests careful planning, a well-thought-out direction and a sense of control. What if we applied that definition of management to opportunity? What if we … Continue reading Crisis Manager or Opportunity Manager? You Decide.
By Stephen Moyers November 9th, 2017 Social media has become a go-to platform for public relations professionals. In a matter of seconds, a brand can send a message that will reach loyal customers, potential consumers, news networks, and others. Some companies handle crises on social media better than others. Every company needs to understand the … Continue reading 10 Things To Do On Social After A PR Crisis
Rupert Adam — June 13, 2017 Follow @emailcenter— June 13, 2017 How do you know when your email marketing is failing? Perhaps you don’t realise until it’s too late and rectifying it takes time to build up a pool of fresh non-fatigued customers. Here are some checks we suggest you make to ensure you are … Continue reading Signs Your Email Marketing Is In Crisis
Nicole Farber — June 9, 2017 Follow @FarberNicole— June 9, 2017 Sometimes, a company or organization will run into trouble. It can be a simple gaffe – a mistaken statement or action. Maybe something happened at your place of business, a college campus, in your parking lot, or other instances where you are receiving backlash. … Continue reading “Oh No She Didn’t!”: Got a Social Media Crisis on Your Hands?
Janet Church — June 9, 2017 Follow @JanetChurch— June 9, 2017 PublicDomainPictures / Pixabay Corporations spend millions of dollars a year to increase their visibility and mindshare on social media. However, there are times when companies stand out on social media for all of the wrong reasons. Some notorious examples spring to mind: The numerous … Continue reading Why Social Media Risk Management is About More than Handling a PR Crisis
Patti Podnar — June 2, 2017 Follow @PodnarWriting— June 2, 2017 tpsdave / Pixabay In the summer of 2003, I was standing in my sunroom, holding my six-month-old little boy in my arms, and watching the willow tree in my backyard bend over until it was almost parallel with the ground. In the aftermath of … Continue reading Weathering the Storm: The Role of Social Media in Crisis Management
Paul Keijzer — May 11, 2017 Follow @Paul_Keijzer— May 11, 2017 Let’s take a moment and think about what we learned in college and/or university. There’s a good chance that aside from your core courses you may have taken a few electives such as humanities, calculus, history, psychology and so on. Looking at what you … Continue reading The Crisis of Skills’ Shrinking Half-Life
Dhariana Lozano — November 18, 2016 Follow @DhariLo— November 18, 2016 Just as in life, many things can go wrong with your business. With social media keeping us connected second to second, your response to a social media crisis can make or break how your followers perceive your brand. The negative effects of a social … Continue reading The Basics on How to Handle A Business Crisis On Social Media
