Content that drives conversion: frictionless offers, bite-sized asks and valuable tradeoffs. Moni Oloyede on October 18, 2024 All too often, content is created solely to get clicks, views and likes. It’s all about the call to action (CTA), the asset download, the form fill or the registration sign-up. Most of the time, this is … Continue reading 3 critical steps for creating content that converts
June 05, 2024 5 critical skills they didn’t teach you in college Want a job, grads? It’s time to look at more than just your degree. BY Nacho De Marco Congratulations, new college grads! You’ve worked hard. You’ve faced some remarkable challenges, including a global pandemic that shut down most of the world for long stretches … Continue reading 5 critical skills they didn’t teach you in college
When everyone has access to AI, the competitive advantage comes from whether you can use it more strategically. Ali Schwanke on February 7, 2024 Almost every business today has access to similar AI tools, but outcomes are going to differ significantly based on how they apply the technology. Results depend not just on the AI … Continue reading Why integrations will be critical to AI in 2024
By Jeremie Kubicek and Steve Cockram January 12, 2024 Critique and criticism may seem deceptively similar, but they diverge significantly in tone, intent, focus, level of detail, and delivery. Critique is a constructive endeavor, offering guidance and opportunities for improvement, while criticism often feels negative and judgmental. Critique centers on the work at hand, … Continue reading How to give critique—without being critical
US labor board says X illegally fired a worker in retaliation for critical tweet Software engineer Yao Yue told employees to let Musk fire them rather than resign over his new return-to-work policy. Cheyenne MacDonald Sat, Oct 14, 2023 Clodagh Kilcoyne / reuters X’s firing of an employee who pushed back against a return-to-office … Continue reading US labor board says X illegally fired a worker in retaliation for critical tweet
Critical Vulnerability in WooCommerce Stripe Payment Deanna Ritchie / Jun 16, 2023 Security holds paramount importance in the realm of e-commerce, where online stores must safeguard their customers’ personal information. Unfortunately, a critical vulnerability has been uncovered in the widely used WooCommerce Stripe Payment Gateway plugin, posing a significant risk to hundreds of thousands … Continue reading Critical Vulnerability in WooCommerce Stripe Payment
Nurturing these five skills will help you tackle the challenges of being a leader in a rapidly evolving industry. Ali Schwanke on May 23, 2023 Marketing operations can be chaotic, and mastering leadership skills in such a dynamic environment can be an uphill battle. While the web is overflowing with leadership listicles, these suggestions must … Continue reading 5 critical leadership skills every marketing ops pro needs
AI Makes Search Relevance Critical by Laurie Sullivan , Staff Writer @lauriesullivan, March 22, 2023 Delivering on search relevance will become more crucial — and more difficult — in the future, making artificial intelligence (AI) and machine learning (ML) more important, according to a survey conducted by Lucuidworks. In fact, 52% of respondents to a study … Continue reading AI Makes Search Relevance Critical
Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
UX design strategist Jared Spool explains that experience can’t be divorced from product and service. Alan K’necht on July 18, 2022 In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is that this industry is only approximately 25 years old — and in the beginning people in the … Continue reading Why UX is critical to digital marketing
