Columnist Alison Lohse notes that in today’s complex marketing atmosphere, marketers need tools that can quickly and accurately make sense of myriad and disparate data — and machine learning does just that. Alison Lohse on February 14, 2017 Until six or seven years ago, econometric models offered the best way to measure multi-touch … Continue reading Why machine learning is critical to multi-touch attribution
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
Louis Foong — December 16, 2016 Follow @thealeagroup— December 16, 2016 With the sheer volume of correspondence that most inboxes hold these days, it takes a special email to reach out and grab attention. If you’re an email marketer frustrated by your response rates, then you know this all too well. Don’t worry – this … Continue reading 8 Critical Elements for Awesome Emails
Bob Apollo — December 6, 2016 Follow @bobapollo— December 6, 2016 If my recent experience is anything to go by, sales playbooks have overtaken sales analytics as 2017’s “must do” sales performance improvement initiative. It’s not hard to see why. CEOs and sales leaders are frustrated that – despite all their investments in CRM and … Continue reading 10 Critical Components of Any B2B Sales Playbook
Columnist Aleyda Solis lays out critical tips for configuring your e-commerce website for SEO success this holiday season. Aleyda Solis on November 17, 2016 With the most important season for online retailers coming, it’s critical to make sure that your online store is optimized so you’re ready to make the most out of it. … Continue reading Ready for Black Friday 2016? 3 critical e-commerce SEO configurations that help you avoid common issues
Columnist Matt Umbro calls on marketers to use their intellectual abilities to question, scrutinize and analyze and make informed decisions. Matt Umbro on November 17, 2016 No matter your political views, this election reinforced an extremely important notion for us as marketers: We need to be willing and able to think critically about what … Continue reading What it means to be a critical thinker and why marketers need to embrace the concept
by Aaron Baar, Staff Writer, October 25, 2016 Yeah, that headline has a pretty big “duh” factor to it. Of course information is critical when it comes to making a decision; true impulse decisions are infrequent and they rarely work out the way we’d want. But every now and then it’s important to remind ourselves … Continue reading Information Is Critical For Consumer Decisions
by Joydeep Bhattacharya Follow @seoforuOctober 17, 2016 It’s not only the e-commerce start-ups that make mistakes; even many of the renowned e-commerce enterprises are guilty of committing basic SEO errors. We’ve published a post SEO for E-commerce: 7 Most Critical Disorders & How To Cure Them, but we have more to say about this topic. … Continue reading 5 Critical e-Commerce SEO Errors and How to Fix Them
by P.J. Bednarski, Staff Writer @pjbtweet, October 14, 2016 I doubt this will ever rise to the status of “controversy” but a piece on the CJR Website–for Columbia Journalism Review–raises the question. Are some writers going out of bounds by criticizing technology rather than simply reporting it? What ought they be doing? Writer Nausicaa Renner, … Continue reading Are We Too Critical Of Tech, Or Not Tough Enough?
by Paul Keijzer Follow @Paul_KeijzerOctober 2, 2016 We’re now into the last week of September. What that means is that next week we’re into the last quarter of the year. Wow how the year just flew by! The fourth quarter can be a very challenging time for organizations in terms of year-end activities. The senior … Continue reading 5 Critical Year-End Activities You Should Do Now
