by Ronaldo GomezSeptember 29, 2016 Everything you do within a sales funnel points to one ultimate goal: A conversion. In many sales funnels, the final step prior to conversion is a landing page. Many marketers don’t realize how important this singular location is for your success. If it is missing critical pieces, your conversion rate … Continue reading 5 Critical Elements Every Landing Page Needs
by Brian Mikes Follow @betwextSeptember 15, 2016 Small Business Owners: Stop Wasting Time Building Facebook and Twitter Followers Look, if you’re a small business owner, or manager, you must start looking at texting for your small business today. Set aside 20 minutes and do a bit of research and figure out how to use texting … Continue reading Why Texting Is Critical For Your Small Business Marketing
by Ashley Bailey June 28, 2016June 28, 2016 The advertising game has changed locations quite a bit over the years, but one thing remains the same through it all: effective advertising/marketing/sales starts with a really good story. How to Use Stories in Your Digital Marketing Strategy How do you do it? How do you use … Continue reading Why Stories Are Critical for your Digital Marketing Success
by Ahmad Raza May 26, 2016 Follow @ThisIzSpartaMay 26, 2016 You’ve just finished researching and writing a killer article on strategies for training your cat to do back-flips on command. This knowledge, gathered into a single, easy-to-read format, is ready for primetime! Only one problem, nobody’s reading it. You’re stuck with two “likes” from grandma … Continue reading 3 Reasons Images Are Critical For Expanding Your Blog’s Reach, Even If Google Disregards Them
by Laurie Sullivan, , Staff Writer @lauriesullivan, May 17, 2016 Search engine optimization professionals at some large companies have been waiting about six months to get their “highest priority technical changes” made, and more than 40% have been waiting for more than a year. Seems incredible, but true, according to data released Monday. The findings … Continue reading 40% Of Marketers At Big Companies Wait More Than Six Months For Critical SEO Changes
by Bob Apollo April 10, 2016 Follow @bobapolloApril 10, 2016 In pretty much every conversation I’ve been having recently with CEOs and sales leaders the subject turns – sooner or later – to a growing competitive threat. And despite the fact that they are in widely different businesses, the competitor is always exactly the same. … Continue reading Understanding the Critical Difference Between “Need To” and “Must Do”
by Doug Dvorak March 10, 2016 Follow @salescoach1064March 10, 2016 Appeasing and supporting your customer is always good business, as, in the end, they are the ones paying your salary. For most companies, efficient customer service can lead to an increase in sales and boost the company’s profile through positive word of mouth. Typically, the … Continue reading Why Hiring and Firing the Right Customers is Critical For Your Business
Columnist Rob Rasko believes publishers need to move beyond audience data in order to get a complete picture of their business and learn how to efficiently structure it. Rob Rasko on March 9, 2016 Recently, I was in a lengthy discussion of the actions needed to drive corporate change in the media business, specifically around … Continue reading Beyond audience data: The critical need for better business intelligence in digital media
by Brian Mikes February 29, 2016 Follow @betwextFebruary 29, 2016 Let me ask you a question – How critical is a mobile marketing strategy to your small business? It’s a crazy question right? Everyone knows they need to have a mobile marketing strategy… they need to have a website that’s mobile optimized. You’ve read about … Continue reading 3 Critical Reasons You Need Mobile Marketing For Your Small Business
by Brannon Brooks February 17, 2016 Follow @killbrannonFebruary 17, 2016 It’s no secret to the SEO community that CONTENT is KING! Today’s top SEOs, digital marketing professionals, and bloggers are all too familiar with this phrase, as it has been a topic of discussion for quite some time. Of course, we know that our content … Continue reading How Critical Is Internal Linking?
