Aligning your customer data, content management, CJO and analytics and reporting platforms is crucial for CJO implementation success. Greg Kihlstrom on October 7, 2022 This is the third article in a three-part series. In case you missed them, part 1 (People) is here and part 2 (Process) is here. Customer journey orchestration (CJO) is supported … Continue reading 4 critical platforms to support customer journey orchestration: Getting started on CJO
Tag Archives: Critical
Why UX is critical to digital marketing
UX design strategist Jared Spool explains that experience can’t be divorced from product and service. Alan K’necht on July 18, 2022 In the world of digital marketing, there are many “Jacks-of-all-trades.” Part of the reason for this is that this industry is only approximately 25 years old — and in the beginning people in the … Continue reading Why UX is critical to digital marketing
Why event technology is critical to marketing success
In a world of remote-first experiences, marketers would be wise to integrate event technology into their stacks. Corey Patterson on May 23, 2022 “The world has changed,” said Vanessa Lovatt, chief evangelist at Glisser, in her presentation at The MarTech Conference (scroll down to watch the video of their session). “Eighty-three percent of employers are saying … Continue reading Why event technology is critical to marketing success
Validity for Good uses email verification methods to deliver critical messages
The email marketing company is taking tools developed during the pandemic to get critical messages to Ukraine. Chris Wood on March 17, 2022 Validity has expanded its Validity for Good program to help deliver messages with critical information to those who need it in Ukraine. During a time of crisis, organizations want to get messages … Continue reading Validity for Good uses email verification methods to deliver critical messages
Diversity is critical, but orgs can’t reap the full benefits without this
By Art Markman February 20, 2022 It’s an obvious claim, but it’s worth stating: Organizations benefit from all kinds of diversity. A workforce that has people of different backgrounds with different experiences and types of training can better encourage conversations that bring to light hidden assumptions, leading to novel solutions to difficult problems. … Continue reading Diversity is critical, but orgs can’t reap the full benefits without this
8 Critical Financial Decisions for the Decade Leading to Retirement
Kiara Taylor January 13, 2022 After working for years to provide for yourself and your family, you look forward to a comfortable and enjoyable retirement. For many people, retirement can appear to be a distant goal, a faint but growing light at the end of the work-life tunnel. But distances are deceiving, and the final … Continue reading 8 Critical Financial Decisions for the Decade Leading to Retirement
Critical R.A.C.E. Theory and How To Win With YOUR Business
Brian Basilico October 7, 2021 Today I want to talk about critical R.A.C.E Theory. Now I’m not talking about the kind of Critical Race Theory that’s taught in institutions. I am not talking about anything political or even something that has to do with NASCAR. Nope. The critical R.A.C.E Theory I’m talking about today has … Continue reading Critical R.A.C.E. Theory and How To Win With YOUR Business
Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
Max Palmer September 25, 2021 Going to college. Buying a car. Starting a business. Owning your own home. Often, these facets of the American Dream take a loan to achieve — and loans, in turn, require good credit. Without a favorable credit score, loan applicants will either fail to qualify or have punishingly high interest … Continue reading Why Financial Inclusion is Critical, and What Experian and Mission Asset Fund are Doing About It
4 Critical Enablers of Digital Strategy
Dave Sutton July 2, 2021 There is a common misconception that digital transformation involves nothing more than acquiring, configuring, and installing new technologies. You just roll out the systems and the customer experience is miraculously transformed. You just flip a switch and all of your people line up to flawlessly execute your strategy and deliver … Continue reading 4 Critical Enablers of Digital Strategy
Why Are System Integration Projects Critical For Business Success? [With Examples]
Charly Mostert May 25, 2021 If you’re reading this blog post, chances are you’ve also seen Scott Brinker’s annual Marketing Technology Landscape Supergraphic. Here’s a quick refresher on the state of martech tools as of April 2020: There are now 8,000+ tools in the landscape, up 13.6 percent year-over-year. (So basically the same amount of … Continue reading Why Are System Integration Projects Critical For Business Success? [With Examples]
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