Tag Archives: Critical

Do You Carry This Critical Point of View in Your Business?

Business Effectiveness

JoAnn Corley — October 24, 2019 Follow @joann corley One of the elements of business I’m becoming more and more committed to – for myself and clients – is that of simplicity. I’m also devoted to spend my time providing insights and information from a different point of view that provides meaningful value…that is if … Continue reading Do You Carry This Critical Point of View in Your Business? →

One In Three B2B Marketers Cite Data As Critical Challenge

B2B Engagement

One In Three B2B Marketers Cite Data As Critical Challenge by Laurie Sullivan  @lauriesullivan, Yesterday Dun & Bradstreet has released its fifth annual Data-Driven Marketing and Advertising Outlook, which found that 88% of B2B marketers believe they should focus on the customer experience (CX) similar to their B2C counterparts. One-quarter of respondents feel they lag behind their … Continue reading One In Three B2B Marketers Cite Data As Critical Challenge →

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing

Local Marketing Strategy

Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing by Laurie Sullivan  @lauriesullivan, September 16, 2019 With the average local ad budget rising this year by 1.6% from $114,400 to $116,200, referrals, social media, and search marketing top the list of new leads for marketers, according to a study released by Borrell Associates … Continue reading Borrell Data Reveals Critical Role Of Leads In Local Advertising, Marketing →

Why an Influencer Engagement Strategy Is Critical for Your Brand

Influencer Strategy

Linda Landers — August 30, 2019 Follow @GirlpowerPR — August 30, 2019 Influencer marketing has never before been so powerful or effective. In the past five years, it has grown from a supplemental marketing tactic into a $ 10 billion industry. With influencer engagement beating out both organic search and email marketing, 65% of marketers … Continue reading Why an Influencer Engagement Strategy Is Critical for Your Brand →

Why Emotional Intelligence is a Critical Skill for Your Future Workforce

Emotional Intelligence

Bill Benjamin — August 14, 2019 — August 14, 2019 mohamed_hassan / Pixabay For those of us in the Human Resources field, we’ve heard about the term Emotional Intelligence (EI) back in the mid-90’s when Dan Goleman wrote the eponymous book. At the time, the idea was revolutionary: that there is more to exceptional leadership … Continue reading Why Emotional Intelligence is a Critical Skill for Your Future Workforce →

Why Customer Experience Management is Critical in Business [Infographic]

Customer Experience

Stacey Rudolph — August 10, 2019 — August 10, 2019 Customer experience and success are proving to be very critical in today’s business world. As a matter of fact, nearly all customer experience and success leaders believe that customer experience management has an impact on business. According to Invespcro, customer experience will overtake product and … Continue reading Why Customer Experience Management is Critical in Business [Infographic] →

Segmentation Research is Critical to a Successful Business Strategy

Strategy

Deb Davis-Lenane — August 7, 2019 — August 7, 2019 We leverage decades of experience to determine the most appropriate segmenting method to uncover the most effective solution that will benefit you and your customers. Organizations spend considerable resources to define and execute the right business strategies to generate revenue and high returns on their … Continue reading Segmentation Research is Critical to a Successful Business Strategy →

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