Tag Archives: Critical

Why Having a Website for Your Local Business Is Now Critical

Ruth Hoffmann — January 23, 2019 — January 23, 2019 Understanding the importance of having for your business is more important than ever if you want to survive in the modern market. There are many factors that can affect your success, but your online exposure is without a doubt one of the most prominent ones. … Continue reading Why Having a Website for Your Local Business Is Now Critical →

The 3 Most Critical Capabilities of Agile Leaders

Leadership Skills

Darleen DeRosa — October 24, 2018 Follow @onpoint_llc — October 24, 2018 Today’s ideal leadership candidates are not necessarily employees with the most experience or expertise. One of the key differentiators among top leaders is leadership agility, or the ability to balance multiple challenges. Agile leaders help companies foster connections, help people achieve peak performance, … Continue reading The 3 Most Critical Capabilities of Agile Leaders →

How Critical Are Meaningful Conversations?

Communication Skills

How Critical Are Meaningful Conversations? by Laurie Sullivan @lauriesullivan, August 13, 2018 Sometimes it feels like meaningful conversations between a brand and a consumer are difficult to come by. But no matter how difficult, success is essential. About 63% of customers say they are likely to stop working with companies that cannot meet their expectations … Continue reading How Critical Are Meaningful Conversations? →

Organic And Voice Search Critical First Steps For Home Buyers, Renters

Voice Search

Organic And Voice Search Critical First Steps For Home Buyers, Renters by Laurie Sullivan , Staff Writer @lauriesullivan, July 25, 2018 Organic search typically becomes the first step in the purchase or rental of real estate, with Zillow estimating that in December 2017 the total value of U.S. homes reached 31.8 trillion. Standard links make up about … Continue reading Organic And Voice Search Critical First Steps For Home Buyers, Renters →

Report: Stores still critical in consumer purchase journey, above TV and social

Consumer Engagement

Study from Blis found that in-store browsing was the number one way consumers discovered new products. Greg Sterling on June 28, 2018 A new survey of 2,000 US consumers from location intelligence provider Blis argues that, contrary to marketers’ perceptions, the dominant way consumers discover new products is in traditional retail stores. At the … Continue reading Report: Stores still critical in consumer purchase journey, above TV and social →

Integrating 4 Critical Tactics for Digital Marketing Success

Digital Marketing

Angela Hausman, PhD — June 4, 2018 Follow @MarketingLetter — June 4, 2018 Image courtesy of Think Big Engine Digital marketing success is more than just choosing a few digital tactics, it requires integrating those tactics into a cohesive strategy. Then, doing it over again every day. Tactics for digital marketing success Looking at the … Continue reading Integrating 4 Critical Tactics for Digital Marketing Success →

9 of CRO’s Most Critical Metrics to Measure

Metrics

Kristen Patel — May 29, 2018 Follow @kristinapatel — May 29, 2018 fancycrave1 / Pixabay To those who are unfamiliar with the world of conversion rate optimization, more commonly known as CRO, the goal of these types of endeavors may seem obvious. After all, it’s in the name . . . Wouldn’t you simply be … Continue reading 9 of CRO’s Most Critical Metrics to Measure →

5 Critical Factors to Consider When Choosing A Small Business CRM

CRM Software

Uzi Shmilovici — May 15, 2018 — May 15, 2018 qimono / Pixabay Well, we’ve got some bad news for you – choosing the right CRM for your small business can be a very daunting and confusing task. Combined with the fact that your choice will have a major impact on your revenue growth, you’d … Continue reading 5 Critical Factors to Consider When Choosing A Small Business CRM →

The 4 Critical Roles of Social Media in Demand Generation Marketing

Social Media Marketing

Hannah Swanson — February 19, 2018 — February 19, 2018 geralt / Pixabay Social media still matters as a discovery tool for B2B decision-makers, so it should certainly matter to demand marketers. Research by CMI and SmartBrief found that social is a huge part of both how B2B buyers engage with brands, and how marketing … Continue reading The 4 Critical Roles of Social Media in Demand Generation Marketing →

Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates

eCommerce Metrics

Analisa Sande — January 3, 2018 — January 3, 2018 As the number of global smartphone users continues to explode, building an online business is one of the fastest ways to economic freedom. Whether you sell souvenirs on Shopify or widgets on WooCommerce, offering your wares to international consumers can help you build a life … Continue reading Critical Components of E-commerce Marketing that Will Skyrocket Conversion Rates →