Here’s why today’s CMOs should prioritize marketing technology strategy and create internal policies for using generative AI. Anita Brearton on April 19, 2023 Over the last several years, I’ve written frequently about the lack of CMO engagement in technology strategy and management. This is changing, albeit slowly. I’m now starting to see CMOs actively participating … Continue reading Why CMOs must cross the technical divide
Rick Lepsinger — November 10, 2017 Follow @onpoint_llc — November 10, 2017 There are several benefits to having cross-functional teams within an organization. This includes increased efficiency, faster decision-making, and more opportunities to share resources. However, there are also numerous challenges facing cross-functional teams—whether they share a co-located space or use a virtual environment to … Continue reading Why Cross Functional Teams Fail and How to Ensure Yours Does Not
Rick Lepsinger — October 4, 2017 Follow @onpoint_llc — October 4, 2017 3dman_eu / Pixabay Many enterprises use cross functional teams in their organizations. Such teams combine a broad range of functions and skillsets into a single, agile business unit that can tackle a variety of challenges. After all, when you have people representing your … Continue reading Are Your Cross Functional Team Training Programs Working?
Susan Gilbert — July 10, 2017 Follow @SusanGilbert — July 10, 2017 Use Email Marketing to Build Your Online Influence Have your email marketing campaigns been ineffective lately? Would you like to see more growth on your blog and social networks? As your business attracts new subscribers the golden opportunity to build relationships and present … Continue reading How Email Marketing Enhances Cross Promotion
Rick Lepsinger — June 13, 2017 Follow @onpoint_llc— June 13, 2017 HypnoArt / Pixabay If you’ve ever tried leading cross-functional teams of people from multiple departments, you’re already well aware of some of the challenges. There can be uncertainty over who’s calling the shots when all roles are essentially equal. Confusion about who’s responsible for … Continue reading Leading Cross Functional Teams When You Lack Authority
Matt Goldman — May 12, 2017 Follow @TheOriginalBull— May 12, 2017 Peruvian fashion and portrait photographer Mario Testino once said, “However spontaneous I hope a photograph will look, I always put a lot of thought into how I can make it happen.” Mastering the art of cross sales is much the same thing. While it’s … Continue reading When Upselling Isn’t Possible: Try Cross Selling
Emily Bifano — February 15, 2017 — February 15, 2017 Cheesy coaching and athletic stories tell us to “envision our end result.” Then we will know how to get from Point A to Point B. Although we all scoff at motivational speakers for saying these things, maybe they are onto something. While you are not … Continue reading 3 Questions to Help You Cross the Recruiting Finish Line
A new study shows that data linkage is again the biggest challenge to marketers and their cross-channel marketing efforts. Greg Finn on June 3, 2015 The holy grail of digital marketers is the single customer view that can unlock the potential of personalization and the insights into consumer behavior. A new study from Experian however shows … Continue reading Report: 89% Of Marketers Have Problems With Cross -Channel Marketing, Data Linkage Is The Biggest Culprit
Steve McClellan @mp_mcclellan, (March 25, 2015) ESPN Research announced the results of a “Valuing Video” study from the ESPN Lab at the 4A’s Transformation conference. The study explores the impact and effectiveness of video advertising across TV, OTT, PC and mobile platforms, and is reinforced by longitudinal learning from ESPN’s ongoing cross-platform effectiveness initiative, ESPN … Continue reading More Screens Are Better Than One: ESPN Unveils New Cross Screen Research At 4As
Whenever Scotty would say to Captain Kirk, “She’s brrreaking up, Captain,” or even, “She can’t take it anymore,” he was suggesting that the Starship Enterprise’s condition was going beyond a threshold from which there was no turning back. Thresholds exist in many parts of our lives: economies, diseases, pharmaceuticals and marketing. We don’t simply carry … Continue reading Cross The Effectiveness Threshold In Your Social Media Marketing
