Tag Archives: Crosschannel

Movable Ink introduces Universal Data Activation for cross-channel personalization

Cross Media Measurement

The tool leverages data from any source, including CDPs, websites and apps, to automatically create personalized content for customers. Chris Wood on September 19, 2023 AI-powered content personalization platform Movable Ink launched new Universal Data Activation capabilities that allow marketers to create personalized experiences across email and mobile channels. “With Movable Ink, marketers can finally … Continue reading Movable Ink introduces Universal Data Activation for cross-channel personalization →

How Public.com used personalized cross-channel engagement to double attendance at live events

Marketing Tools

Investing platform Public surfaced relevant content to their app users, successfully increasing engagement and participation in Public Live and town hall events. Jacqueline Dooley on February 16, 2022 Example of a Public Live event. Image provided by Public Public.com is an early-stage company that wants to help people become better investors. They do this by delivering … Continue reading How Public.com used personalized cross-channel engagement to double attendance at live events →

2022 Predictions: CTV and cross-channel advertising

CTV Advertisement

What marketers in the new year are looking to gain from increased programmatic investments. Chris Wood on December 30, 2021 2022 will be another year of growth for streaming services, Smart TV adoption and ad-supported video on demand (AVOD). The CTV landscape will continue to mature with more advertisers, more viewers and more robust programmatic … Continue reading 2022 Predictions: CTV and cross-channel advertising →

Why cross-channel customer journey orchestration is important

Customer Experience

And how to do it: Responding to your customers’ needs is critical for a cross-channel marketing strategy. Chris Wood on October 18, 2021 “Brands struggle with where to start,” said Ben Tepfer, Senior Technical Evangelist at Adobe, talking about customer journey orchestration at our recent MarTech conference. “There’s new channels, there’s new social networks. There’s old … Continue reading Why cross-channel customer journey orchestration is important →

The cross-channel stress test – election year communications

Stress Management

Context is everything when you consider messaging a recipient through multiple sources, given the individual nuance of each channel. Len Shneyder on March 19, 2020 at 12:16 pm Believe it or not, the internet has played a role in U.S. elections since 1996. That year all of the presidential candidates created websites, and yes, they … Continue reading The cross-channel stress test – election year communications →

Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences

Email Personalization

Suzy Dolan — January 24, 2020 With more than 3.8 billion users worldwide, email remains an incredibly popular – and effective – channel marketers use to reach their customers. It’s estimated that email spending in the United States reached $ 350 million in 2019. You’re reading this blog post right now, but chances are, you … Continue reading Retail Strategies for Email Personalization and Cohesive, Cross-Channel Experiences →

Airship Journeys launches to enable better cross-channel marketing

Marketing Trends

Airship Journeys is designed to help marketers drive simple, effective cross-channel engagements. Jennifer Cannon on November 18, 2019  Customer engagement company Airship launched Airship Journeys, a new interface designed for marketers to drive simple, effective cross-channel engagements. Marketing users can use data models alongside Airship’s real-time mobile data, predictive AI and machine learning to launch … Continue reading Airship Journeys launches to enable better cross-channel marketing →

The First Steps to Creating a True Cross-Channel Advertising Strategy

Omni-Channel

Maria Breaux — March 13, 2019 — March 13, 2019 Before you begin to investigate tactics for implementing an effective cross-channel advertising strategy, it’s important to take a broad view of your goals, data, and business. In this article, we look at the necessary elements you should have in place before getting tactical with your … Continue reading The First Steps to Creating a True Cross-Channel Advertising Strategy →

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