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Dive into the benefits of apps over mobile websites, and learn how to seamlessly integrate them into your marketing mix. Sam Burr on August 28, 2024 The number of smartphone users globally is forecast to hit 7.7 billion by 2027, with each device providing another potential touchpoint for businesses to engage with customers. A … Continue reading How to optimize your app as part of a cross-device approach
Google To Limit Cross-Device Tracking On Android Phones by Laurie Sullivan @lauriesullivan, February 16, 2022 Google today announced a multi-year initiative to curtail cross-device tracking on Android phones. The initiative is part of the company’s Privacy Sandbox program that will introduce new, more private advertising solutions. The changes will limit sharing of user data with third … Continue reading Google To Limit Cross-Device Tracking On Phones Running Android Operating System
Candice Harwood — July 31, 2019 — July 31, 2019 The other day, I was walking out and about. I had just gotten a sandwich for lunch, and I was contemplating all the awesome leads that were coming through my PPC accounts when I ran into an old friend and his dog. They were terrified … Continue reading The Case of the Missing Leads (Solved with Cross-Device Optimization!)
Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI by Laurie Sullivan @lauriesullivan, February 27, 2019 Singular, a marketing intelligence platform, recently released technology that calculates the return on investment across devices and platforms globally, but the company’s CEO said developers are working on a model that will tell marketers in advance of launching the … Continue reading Singular Working On Cross-Device Attribution To Pre-Determine Campaign ROI
GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors by Laurie Sullivan @lauriesullivan, April 26, 2018 Google began working on the European Union’s General Data Protection Regulation (GDPR) compliance more than 18 months ago. “It’s really important, and we care about getting it right,” Sundar Pichai, chief executive officer at Google, said during … Continue reading GDPR Sharpens Search Marketers’ Focus On Cross-Device Tracking, EU Site Visitors
Multi-touch attribution isn’t new, but technological advances have brought it within reach and made it more important than ever, says contributor Chuck Moran. Chuck Moran on April 13, 2018 I’m going to let you in on a secret: Marketers are human, too. Don’t tell anyone I told you. Because marketers are human, we understand … Continue reading Solving for cross-device complexity with multi-touch attribution
Understanding Cross-Device: 3 Things Marketers Need To Know by Nicole Ron , Op-Ed Contributor, October 20, 2017 Today’s consumer is device- and channel-agnostic, and switches seamlessly from device to device throughout a given day. This Thanksgiving, for example, you may research a piece of jewelry on several different blogs from your smartphone before dinner, and … Continue reading Understanding Cross-Device: 3 Things Marketers Need To Know
Stacey Rudolph — June 23, 2017 — June 23, 2017 Unlike in the past when consumers used to browse the internet from the PC only, these days the average consumers switches from device to device on a daily basis. This is what is known as cross-device consumption. According to Marketing Land, the typical consumer now … Continue reading Why Marketers Should Embrace Cross-Device Marketing Strategy [Infographic]
The need for cross-device tracking is so acute that marketers are vulnerable to charlatans whose solutions are more hype than reality. Contributor Chuck Moran advises on the questions to ask and the considerations to weigh. Chuck Moran on December 23, 2016 CMOs are charged with managing a brand’s relationship with consumers, but the CMO’s most … Continue reading Cross-device ad tech: How to vet potential partners providing this critical stack element
How do you win big in digital marketing? Columnist Mike Sands says it’s all about knowing your customer across devices. Mike Sands on September 20, 2016 The Rio Olympics broke records, but not just for athletic performance or medal counts. The 17-day event was trumpeted as the most ambitious media event in history, delivering … Continue reading Go for the gold: Mastering cross-device marketing
