Tag Archives: CrossDevice

Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights

by Laurie Sullivan @lauriesullivan, (December 11, 2015) “The mobile Web isn’t dead,” says Jerry Dischler, VP of product or management at Google, after explaining all the chatter he has heard about how apps will replace mobile Web search. He told attendees at the MediaPost Search Insider Summit Thursday the company will invest in search ads … Continue reading Google Digs Into Data, Voice Search Ads, Cross-Device Metrics To Reveal Insights →

Storytelling In A Data-Driven, Cross-Device Era

Success Stories

In a world of multiple channels and devices, how do you make the right story matter to the right people? Columnist James Green offers some guidance. James Green on May 18, 2015 Everyone loves a great story — a story that quickly captures your attention, keeps you engaged and speaks directly to you. Today, there … Continue reading Storytelling In A Data-Driven, Cross-Device Era →

A Closer Look At Cross-Device Targeting and Ad Delivery

Sales Guide

Brian SimFebruary 18, 2015 In our first post, Going Mobile, we broke down cross-device targeting into two separate components – cross device matching and targeting – and explained how cross-device matching works. In this post, we’ll take a deeper dive into the targeting and ad delivery part of the story. Let’s go back to a … Continue reading A Closer Look At Cross-Device Targeting and Ad Delivery →

I’m Going To Cross-Device Target You By Matching Online Search Behavior

Social Media Utilization

by Laurie Sullivan, October 31, 2014 Cross-device targeting relies on anonymous information that transfers from a click like IP address, browser type, latitude and longitude. Along with these attributes, a variety of other things such as ad size allows some technology to make decisions on the ads to serve. The strategy recently brought two companies … Continue reading I’m Going To Cross-Device Target You By Matching Online Search Behavior →

Q&A: Tips for Planning Your Cross-Device Marketing Strategy

Marketing Strategy

By Sean Oliver, Published October 26, 2014 You’ve heard the phrase, “deliver the right message at the right time.” Today, marketers have another thing to get right: the environment. The environment is the location where you as a marketer reach your customers, i.e. a customers’ smartphone, your brand’s website, or an email. There is magic … Continue reading Q&A: Tips for Planning Your Cross-Device Marketing Strategy →