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Tag Archives: crossed

How intent data leads to B2B marketers getting their signals crossed

Intent Data Marketing

Here’s why purchased intent data can be misleading and how to extract valuable insights from your own B2B marketing engagement data. Scott Gillum on July 11, 2024   Did you know you have your own intent data? You don’t need to buy it. If you are executing campaigns, especially in existing accounts, you have data … Continue reading How intent data leads to B2B marketers getting their signals crossed →

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