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Kicking off Day 2 of The MarTech Conference, executives discussed building relationships and mastering the politics of marketing leadership. Chris Wood on September 26, 2024 Trinh Tham (left), founder of Straatt Business Reimagined, discusses leadership with (from top) Marni Puente, SVP/CMO SAIC; Karen Feldman, VP marketing and communications at IBM Consulting and keynote host … Continue reading Overcoming workplace politics: A marketer’s guide to cross-functional partnerships
Here’s how cross-functional teams can work together to overcome data silos and build robust AI models that drive martech success. Venkatraman Kannan on June 5, 2024 AI is rapidly transforming marketing, offering new opportunities for personalization, customer engagement and efficiency. Marketing technologists, data engineers, data analysts, domain experts and project managers must collaborate effectively … Continue reading Unleashing AI in martech: A guide to cross-functional collaboration
Learn how leading organizations break down silos, promote knowledge sharing and create a culture of transparency for optimal operations. Amy Strickland on March 25, 2024 As a senior marketing leader, you’re all too familiar with the slowdowns and trainwrecks caused by silos and a lack of alignment between different teams and functions in the marketing … Continue reading 5 secrets to cross-functional collaboration in marketing
The cookieless future demands teamwork. Learn the importance of cross-functional collaboration for marketers, IT professionals and beyond. Melissa Reeve on March 15, 2024 The shift away from third-party cookies represents a significant change in how advertisers and businesses collect and use data. The change isn’t just a technical issue but will require unprecedented cross-functional collaboration. … Continue reading Navigating the cookieless future with cross-functional teams
Marketing automation is the glue that keeps campaigns and teams together throughout the organization. Here’s how. Chris Wood on September 20, 2023 Marketing automation platforms (MAPs) save time by automating campaign processes. They are also a centralized place where different teams work together to forge cross-functional alignment. Here are three areas where this is happening. … Continue reading 3 ways marketing automation drives cross-functional alignment
Seeking commitment and getting alignment are critical to ensure teams understand how the new solution will transform the way they work. Talisha Padgett on August 28, 2023 Martech is cross-functional by definition. Yet, I’m stunned at how many people talk about implementing martech on their own or only within their team. This may result from … Continue reading Martech implementation: 3 tips for cross-functional alignment
Integrating Cross-Functional Teams into Your Growth Marketing Strategy Abeer Raza / 27 May 2023 A one-size fits all approach is, to say the least, outdated, and so are teams that follow this approach. To create efficient, growth-oriented teams, you need a diverse set of skills, and cross-functional collaborations provide you with just that opportunity. … Continue reading Integrating Cross-Functional Teams into Your Growth Marketing Strategy
How to avoid over-specialization and the bottle-necks it creates. Stacey Ackerman on January 13, 2021 Successful agile marketing teams have one very important thing in common — cross-functional team members that have the ability to take campaigns from strategy to execution. This allows them to stop waiting and start delivering at a much faster pace … Continue reading Why Cross-Functional Agile Teams Get Campaigns Delivered Earlier
Rick Lepsinger — September 17, 2019 Follow @onpoint_llc — September 17, 2019 rawpixel / Pixabay Although many organizations still operate in terms of distinctly siloed functions, the trend toward flattened, more distributed structures is accelerating. Cross-functional teams play an important role in facilitating that transition, serving as an intermediary between the hierarchical decision-making practices of … Continue reading Maximizing the Benefits of Cross-Functional Teams
Rick Lepsinger — December 8, 2018 Follow @onpoint_llc — December 8, 2018 Free-Photos / Pixabay Cross-functional teams are an essential part of the ongoing effort to develop innovative and agile solutions to the problems facing modern businesses. By leveraging the diverse range of skills and resources scattered across multiple departments, organizations can build these teams … Continue reading How to Create the Best Cross-Functional Teams
