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Creeping out your customers is bad for business. Here’s how to message without going over the line. Robin Kurzer on October 31, 2018 (Click to enlarge.) Image: Interactions LLC. Things are getting a little scary out there. With the use of artificial intelligence (AI) to micro-target customers across multiple platforms at an all-time high, … Continue reading How to personalize without crossing the ‘creepy line’
Bob Apollo — November 2, 2017 Follow @bobapollo — November 2, 2017 hesalzmanngmailcom / Pixabay With over a million copies sold, Geoffrey Moore’s “Crossing the Chasm” guide to marketing and selling disruptive products to mainstream customers is still one of the must-read books for B2B-focused sales and marketing leaders. One of Inc. magazine’s Top 10 … Continue reading The Enduring Relevance of “Crossing the Chasm”
Brittany BergerApril 30, 2015 You know we’re all about PPC. Of course we are. We love it, and it’s kept us in business for awhile. But that’s not all that we are. Did you know we also do pay per call? Which is why I love looking at the relationship between clicks and calls. Nerdy, … Continue reading Pay Per Call: Crossing the PPC Chasm [Infographic]
By Brian Basilico, Published November 5, 2014 The Moat How romantic were the Knights of the Roundtable? They knew how to protect their domicile. They had a castle with big walls, and then they dug a moat (a big trench) around their castle. Why? To protect their people and to keep out intruders. Then, they … Continue reading Crossing the Moat… What is Internet Marketing?
