Tag Archives: CrossMeasurement

Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement

Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement by Karlene Lukovitz @KLmarketdaily, September 29, 2022 Roku will enable deduplicated campaign reach and frequency measurement across tradtional TV, connected TV, desktop and mobile through Nielsen Total Ad Ratings. The companies previously announced that Roku use Total Ad Ratings to provide measurement on Roku media running through its One … Continue reading Roku, Nielsen Enable Deduped 4-Screen Cross-Measurement →

Ad Industry Forms Cross-Measurement Coalition

Advertisement Industry

Ad Industry Forms Global Cross-Measurement Coalition by Larissa Faw , October 4, 2019 Adland is joining forces with a new global initiative developing a more transparent metrics system for all countries, while also respecting consumer privacy. The Cross Media Working Group includes some of the world’s biggest brands, including EA, Mastercard, P&G and Unilever, as … Continue reading Ad Industry Forms Cross-Measurement Coalition →