Tag Archives: CrossMedia

The HALO Effect: Is Cross-Media Measurement Here?

The HALO Effect: Is Cross-Media Measurement Here? by Maarten Albarda , Featured Contributor, May 26, 2023 A few weeks ago, I attended the ARF conference in New York, which I wrote about here. During the conference, executives from various platforms and a few walled gardens shared their points of view on the joint industry committee … Continue reading The HALO Effect: Is Cross-Media Measurement Here? →

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement

Cross Media Measurement

How Small Agencies Can Meet The Challenges Of Cross-Media Measurement by Jacqui Hannigan , Op-Ed Contributor, March 31, 2023 Cross-media measurement is a challenge for marketing agencies of all sizes, but for small agencies the problems are especially acute. Organizations like Nielsen, ANA, ComScore, and others are developing game-changing measurement tools and systems, but they’re … Continue reading How Small Agencies Can Meet The Challenges Of Cross-Media Measurement →

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke

Identity Platforms

Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke by Charlene Weisler , Op-Ed Contributor, (February 02, 2021) Once again CIMM launches its Cross-Platform Video Measurement & Data Summit, which brings together experts from the industry. This year, its tenth, is virtual and can offer insights into how the industry is adjusting during … Continue reading Helping Industry Move To Cross-Media Measurement: Q&A With CIMM’s Jane Clarke →