Jonathan Crossfield July 14, 2020 For a long time, the mantra of social media marketing was COPE – Create Once, Post Everywhere. Who could argue with that? Simple. Efficient. Fast. And there are plenty of professional social media tools that allow marketers to post to multiple accounts simultaneously and at scale. Currently, I write articles … Continue reading Crossposting Strategies: It’s Not Enough for Marketers to Just COPE on Social Media →