Nielsen ONE Ads promises deduplicated audience measurement across linear TV, CTV, mobile devices and desktop. Constantine von Hoffman on January 4, 2023 Venerable audience measurement firm Nielsen today announced the upcoming release of Nielsen ONE Ads, the first module of its cross-screen measurement platform. The new product, which will be available on January 11, promises … Continue reading Nielsen announces first module for cross-screen audience measurement platform
Tag Archives: crossscreen
The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
by Charlene Weisler, Op-Ed Contributor, November 16, 2016 Ross McCray, co-founder and CEO, VideoAmp, studied math and astrophysics at UCLA before he dropped out and moved to media technology. As an early technologist in the YouTube space, he supported viral video before starting VideoAmp in 2014 to “enable advertisers and content owners a way to … Continue reading The Cross-Screen Measurement Experience: Q&A With VideoAmp’s Ross McCray
Random Posts on
Thousands of NYC nurses are on strike: Here’s why
The 5 best digital marketing courses for the modern-day marketer
Agile vs Waterfall – Which Is Best for Your Project?
Why The Buyer Transformation Is The Only One That Will Matter By 2020
Viking Holdings IPO: stock price cruises in NYSE trading debut
Winning Service Wins Clients
The Secret to Product Descriptions That Convert
The Art of the Workhorse Landing Page
This is how many rejections it takes before job seekers lose confidence
