As users move across different channels, how do you keep track of the customer experience? Columnist Blaise Lucey explains how to create a cross-channel metric that can travel with the customer. Blaise Lucey on October 13, 2016   I found out about comedian Mike Birbiglia’s movie, “Don’t Think Twice,” on Twitter. Someone else had tweeted … Continue reading Tracking the confusing reality of the cross-social experience →