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Signals Show Stabilizing Ad Market Could Crumble by Laurie Sullivan , Staff Writer @lauriesullivan, August 21, 2024 Various factors led by fluctuating economic conditions, high interest rates, consumer sentiment and thoughts about the U.S. election outcome could shake up advertising return on investments (ROI) during the second half of this year as advertisers head into the … Continue reading Signs Of A Stabilizing Ad Market Could Crumble
Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests by Laurie Sullivan @lauriesullivan, April 28, 2021 Enterprise ad-tech company FatTail on Wednesday released data detailing the potential growth of premium programmatic deals and inventory. FatTail conducted the study with Beeler.Tech, which focuses on connecting people, and CoLab Media Consulting, a consulting and marketing … Continue reading Premium Programmatic Will Rise As Cookies Crumble, Data From FatTail Suggests
Factual’s new Data Enrichment offers brands additional insights about their own customers based on real-world behaviors. Greg Sterling on January 16, 2020 at 12:23 pm Location data provider Factual is launching a new product called Data Enrichment, which supplements first-party data with additional audience insights built on mobile-location and real-world behaviors. The company says this … Continue reading Will location data rise as cookies crumble?
Cookies Will Crumble, But Not Because Of GDPR by Sean Hargrave , Staff Writer, February 22, 2018 Interesting to see that nearly two in three US marketers believe that cookies are going to crumble within the next two years. That’s not just because it’s an interesting observation in itself and undoubtedly speaks to the looming … Continue reading Cookies Will Crumble, But Not Because Of GDPR
