Tag Archives: Crushing

Apple’s new iPad ad accused of crushing creative dreams

May 08, 2024 Apple’s new iPad ad accused of crushing creative dreams The new Apple iPad Pro ad “Crush” smashes musical instruments and art supplies to illustrate the device’s capabilities—and that’s leaving a lot of Apple fans fuming. BY Jeff Beer On Tuesday, Apple dropped a new ad for the all-new iPad Pro. It shows a … Continue reading Apple’s new iPad ad accused of crushing creative dreams →

The pandemic’s crushing toll on working moms

World Level Crisis

By Clint Rainey February 07, 2022 “The juggle is real.” That wordplay is probably the only part of a new report on how the pandemic has affected working moms that can put a smirk on your face. Entering year three of COVID, the millions of U.S. women who’ve had to balance work and home … Continue reading The pandemic’s crushing toll on working moms →

Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website?

User Experience

Laura Magnuson — October 11, 2019 Have you ever been in the supermarket with a list of items that you need for a recipe or a weekly shopping trip—but you just can’t seem to find that one last item on your list? Frustration creeps in as you wander from aisle to aisle. You may give … Continue reading Is a Poorly Designed User Experience Crushing the ROI of Your B2B Website? →

A Guide to Crushing Copywriting Projects

Copywriting

Kate Uhry — November 27, 2018 — November 27, 2018 Part of your job as a marketer is to turn out great content, from 140-character social posts to lengthy white papers and e-books. Whether you write it yourself or you work with a copywriter or freelancer, making sure the project flows smoothly is important. There … Continue reading A Guide to Crushing Copywriting Projects →

LinkedIn B2B Marketing: How These 8 Influencers are Crushing It

LinkedIn Marketing

Triniti Burton — October 9, 2018 Follow @Triniti_Int — October 9, 2018 80% of all B2B leads generated via social media come from LinkedIn, according to this Oktopost infographic. Being recognizes as a thought leader or influencer through mastery of LinkedIn B2B marketing can deepen engagement with high-value audiences and provide significant visibility for your … Continue reading LinkedIn B2B Marketing: How These 8 Influencers are Crushing It →

10 Non-Visual Brands That Shouldn’t Be Crushing Instagram (But Are)

Instagram Branding

Sahail Ashraf — April 13, 2018 — April 13, 2018 Unless you’ve been living under a particularly heavy rock for the last few years, you’ll know that Instagram is one of the best places to market a brand. It has everything you would need. A large audience, a great interface and that kind of ‘hip’ … Continue reading 10 Non-Visual Brands That Shouldn’t Be Crushing Instagram (But Are) →

How These 3 Brands Are Crushing the Video Marketing Game

Video Marketing

Tabitha Jean Naylor — March 26, 2018 Follow @TabithaNaylor — March 26, 2018 Video marketing is crushing everything in its path, and if your company tries to resist, it will mow you down as well. The numbers don’t lie, and they tell us that 82% of people on Twitter watch video content on that platform, … Continue reading How These 3 Brands Are Crushing the Video Marketing Game →

Crushing the Creative, by MS Word and Other Robots

Marketing Automation

Jonathan Bright — February 8, 2017 Follow @SoutherlyComms— February 8, 2017 The adoption of marketing automation technology has been rapidly on the rise. MarketsandMarkets forecasts the Global Marketing Automation Software market to grow to $ 5.5 billion in 2019, from $ 3.65 billion in 2014. While automation can help with scalability of many marketing operations, … Continue reading Crushing the Creative, by MS Word and Other Robots →

Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media

Competition Strategies

Justin Herring — February 2, 2017 Follow @justincherring— February 2, 2017 It’s frustrating, isn’t it? You know you’re selling a better product, one which not only performs better but has a genuine story behind it. You’re also running an ethical business. You give back to the community and truly care about your customers. But you … Continue reading Big Brands Crushing Your Small Business? How to Compete Using SEO & Social Media →

The B2B Small Business Marketing Guide To Crushing It On Social Media

Small Business Tools

by Wendy Marx June 10, 2016 Follow @wendymarxJune 10, 2016 Can a boring, unsexy B2B company rock social media? You bet! Marketing guru, Jay Baer, says it best: “Social media can be MORE transformative for a B2B company than a B2C company… because B2B has a smaller potential customer base, a higher average price point.” … Continue reading The B2B Small Business Marketing Guide To Crushing It On Social Media →