June 13, 2024 Latinas still account for only 1% of C-suite roles A new report by Lean In finds that Latinas face the greatest hurdles to climbing the corporate ladder. BY Pavithra Mohan While the gender pay gap persists for all women relative to their white male counterparts, it has long been widest for Latinas, who … Continue reading Latinas still account for only 1% of C-suite roles
Overcome the absence of trust in marketing. Develop a data-driven process for campaign planning aligned to cross-departmental metrics. Mike Ruff on May 3, 2024 Take a moment to search “CMO tenure” and you’ll find a wide variety of content discussing the short tenure of CMOs and how it’s among the shortest of roles in … Continue reading Data literacy: The key to correcting the C-suite trust deficit
The language barrier between marketing operations and top executives is a problem for both sides. Here’s what you need to do. Ali Schwanke on December 27, 2023 The scenario is all too common: a marketing operations team, armed with detailed analytics and performance metrics, presents their latest campaign results. A busy CEO, however, now barraged … Continue reading How marketing ops can learn to speak C-suite
A practical framework for C-suite leaders looking to drive collaboration, build trust and leverage data within their organizations. Gene De Libero on November 17, 2023 Collaboration is key for C-suite leaders looking to drive business impact. However, lingering departmental silos can limit the potential of partnerships across the executive team. A marketing organization’s growth often … Continue reading Unifying the C-suite: A roadmap for CMO-CTO partnerships
Don’t miss the opportunity to create year-end presentations for the executive team and demonstrate your team’s accomplishments. Lindsay DiLemmo on December 16, 2022 Demonstrating your team’s accomplishments with year-end reporting is an opportunity no marketer should pass up. Your executive team will appreciate a reminder of achievements in one presentation. Most of us have felt … Continue reading 6 tips to impress the C-suite with year-end marketing reports
Kellie Wong February 10, 2021 If you’re an HR professional, you probably got into the business because you like helping people and hope to make the world — or at least your company — a better place. You care about people’s needs, and you likely feel best when you’re making a difference in someone’s life. … Continue reading How to Wow the C-Suite as an HR Professional
Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out by Laurie Sullivan @lauriesullivan, October 22, 2020 Deloitte wanted to better understand how people and brands responded to the pandemic and, most importantly, how some brands were able to flourish even during turbulent times. Eighteen months ago, Deloitte polled executives on their … Continue reading Confidence Among C-Suite Execs Plummets: 7 Trends For 2021 To Dig Them Out
Look for way to highlight budget implications, effect on sales that agile workflows are driving. Rodric Bradford on September 9, 2020 While agile marketing is the norm for many marketing operations teams, the C-suite in most organizations is likely preoccupied with other concerns than trying to understand scrum versus kanban. So how do you break … Continue reading Getting the C-Suite to buy in on agile marketing
Bob Van Rossum — February 4, 2019 Follow @BobVR — February 4, 2019 Many employers and businesses have made great strides to promote diversity and inclusion in their organizations. In its 2019 Gender-Equality Index (GEI), Bloomberg reports on 230 companies committed to transparency in gender reporting and advancing women’s equality in the workplace – which … Continue reading The Corporate Climb: How Women and Minority Marketers Can Reach the C-Suite
Ed Muzio — January 7, 2019 Follow @edmuzio — January 7, 2019 Highly sought-after, highly influential, highly respected, highly compensated. These are some of the ways people describe your position as CEO or member of the executive staff. The descriptors may be accurate, but then there’s the rest of the story. Running a company is … Continue reading 5 Landmines that Make You a Useless C-Suite Executive — and How to Avoid Them
