Tag Archives: CSuite

If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge

by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge →

Do You Really Need Another “C” In The C-Suite?

Web Optimization Guidelines

by Denise O’Berry December 9, 2015 Follow @deniseoberryDecember 9, 2015 With digital transformation on the forefront of strategies to help companies sustain and grow in today’s changing business environment, there’s a lot of talk about the newest “C” on the block — the Chief Digital Officer (CDO). But it’s not necessarily a new title you … Continue reading Do You Really Need Another “C” In The C-Suite? →

How to Break Through to the C-Suite

Marketing Guide

Trisha WinterAugust 27, 2015 As a CMO, I am hunted. With over 1,800 marketing technologies vying for my business, I get a barrage of phone calls and emails from eager business development reps trying to get me to consider their offering. So how do I manage? I delete all emails from anyone I don’t know … Continue reading How to Break Through to the C-Suite →

Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency

Branding, Entrepreneurship

Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency →

Why Marketing Evolution Is Failing In The C-Suite

Marketing Guide

By Dan Newman, Published October 23, 2014 You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the … Continue reading Why Marketing Evolution Is Failing In The C-Suite →

26 Reasons Digital Marketing Matters To The C-Suite

Marketing Guide

Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more … Continue reading 26 Reasons Digital Marketing Matters To The C-Suite →