by Denise O’Berry December 29, 2015 Follow @deniseoberryDecember 29, 2015 Just because your title begins with a C – as in CIO or CTO – it doesn’t necessarily mean you have full access to the rest of the C-Suite. And without that access, it may be tough to get the true lowdown on company strategy. … Continue reading If Your C-Suite Doesn’t Include IT, Alignment Will Be a Challenge
Tag Archives: CSuite
Do You Really Need Another “C” In The C-Suite?
by Denise O’Berry December 9, 2015 Follow @deniseoberryDecember 9, 2015 With digital transformation on the forefront of strategies to help companies sustain and grow in today’s changing business environment, there’s a lot of talk about the newest “C” on the block — the Chief Digital Officer (CDO). But it’s not necessarily a new title you … Continue reading Do You Really Need Another “C” In The C-Suite?
How to Break Through to the C-Suite
Trisha WinterAugust 27, 2015 As a CMO, I am hunted. With over 1,800 marketing technologies vying for my business, I get a barrage of phone calls and emails from eager business development reps trying to get me to consider their offering. So how do I manage? I delete all emails from anyone I don’t know … Continue reading How to Break Through to the C-Suite
Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Business.comJanuary 27, 2015 At one point a few years ago, many execs dismissed social media as a fad — a playground for kids or something for which they simply didn’t have time. Whatever the reason at that moment, a lot of water has passed under the bridge since they made that decision. More than a … Continue reading Confidential to the C-Suite: It’s Not Too Late to Develop Social Media Fluency
Why Marketing Evolution Is Failing In The C-Suite
By Dan Newman, Published October 23, 2014 You can almost picture yourself in the room. It’s the time of year again where the marketing team has to put together a strategy, a plan and a budget for the next fiscal year. After carefully considering the seismic shift that is happening across the digital web, the … Continue reading Why Marketing Evolution Is Failing In The C-Suite
26 Reasons Digital Marketing Matters To The C-Suite
Digital is the only media channel predicted to grow in the next 3 years according to Zenith Optimedia. It is now #2 behind TV. By the end of the decade, many expect is to be ahead of TV. A decade ago, it was just beginning to make an appearance. Executives say their CEO’s are more … Continue reading 26 Reasons Digital Marketing Matters To The C-Suite
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