DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue by Karlene Lukovitz @KLmarketdaily, February 17, 2023 DoubleVerify — the advertising measurement company that identified last year that one in four CTV environments and apps continue to play ads when TVs are turned off — is now offering what it describes as the first scalable … Continue reading DoubleVerify Offers One Solution For CTV’s ‘TV Off’ Measurement Issue
Tag Archives: CTV’s
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles by Karlene Lukovitz @KLmarketdaily, December 16, 2022 Connected TV (CTV) continues to be near the top in terms of ad category spending growth, with eMarketer projecting 27.2% growth, to $26.9 billion, in 2023. That’s on top of estimated growth of 23% this year, to $21 … Continue reading CTV’s Advertising Growing Pains On Display, As Giant Netflix Stumbles
Random Posts on
5 Challenges Every SaaS Startup Has to Overcome
Terminus acquires Zylotech, the B2B CDPMental Health
Meeker’s Internet Trends Call For Mobile Ad Innovation
3 Ways to Improve Your Small Business Facebook Page
11 Must-Have Landing Page Elements to Build Your Brand
How to Spot a Top Sales Producer
These are the 4 most common career crises
3 Powerful Ways to Transform Business Relationships
Why it’s a big mistake to hire tech workers who show no sign of this
