Fans will get an immersive augmented reality experience in the area around Wrigley Field Constantine von Hoffman on June 2, 2022 The Chicago Cubs, once renowned as the leading-edge in futility, today announced they are moving into the leading-edge of marketing as the first client of new Web3 marketing platform Valence. The platform will be … Continue reading Chicago Cubs dive into the metaverse with Web3 marketing platform Valence
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A standout content example: Budweiser and the Cubs
Columnist Rachel Lindteigen says content marketers should take a page from Budweiser’s recent World Series ad honoring legendary Cubs announcer Harry Caray. Rachel Lindteigen on November 11, 2016 at 10:57 am LunaseeStudios / Shutterstock.com So often we talk about what not to do in content marketing. Today, I want to share what I think is … Continue reading A standout content example: Budweiser and the Cubs