By Colette Phillips January 22, 2024 There are many culture gaps among the Black, brown, and white experiences that whites often don’t even realize. Cultural intelligence can help us bridge those gaps. Institutions can use cultural intelligence not simply as a communications tool, but also to improve practices and make them more inclusive. For … Continue reading 7 ways to build cultural intelligence and become a more inclusive leader
The AI-powered campaign type lets brands serve ads alongside ‘the most relevant and engaging’ video content on YouTube. Danny Goodwin on October 16, 2023 YouTube today introduced Spotlight Moments – a new advertising package that will serve your brand’s videos next to “the most relevant and engaging content associated with the moment.” How it works. Using, … Continue reading New YouTube ad package helps brands capture cultural, sports moments
Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes by Laurie Sullivan , Staff Writer @lauriesullivan, October 5, 2023 Maybelline, which turns 108 this year, partnered with MTV and Paramount Brand Studio to create its first TikTok campaign targeting the Millennial consumer. The group created an offshoot of the iconic “My Super Sweet 16 TV” series called … Continue reading Rethinking TikTok, How Maybelline Defies Aging, Cultural Changes
Inflation has triggered consumer attitudes and behaviors that will not automatically dissipate if inflation recedes. Kim Davis on May 26, 2023 When inflation is high the cost of living rises and wages, although rising too, never quite keep up. This has an impact on our pockets. But in addition to the economic consquences of inflation, … Continue reading What inflation’s cultural impact means for marketing
By Kristin Toussaint August 30, 2022 It’s mid-June, and Lee Saunders, president of the American Federation of State, County, and Municipal Employees (AFSCME) union, is speaking so loud into the microphone that it’s slightly distorted, and someone has to go over and tweak the dials on the PA system so his … Continue reading Inside the drive to bring ‘cultural workers’ into the labor movement
By Connie Lin February 01, 2022 Xin nian kuai le—today is the first day of the Lunar New Year, and billions across Asia are celebrating the prospects of happiness, good fortune, and prosperity. It’s the biggest holiday of the year in many countries, with festivities in China, South Korea, Singapore, Mongolia, Tibet, and Vietnam lasting … Continue reading Happy Lunar New Year: Here’s the cultural meaning behind Google’s Year of the Tiger doodle
Stacy Lee April 2, 2021 We talked about company diversity in the previous article. Now, we’re discussing how placing the right cultural fit in the workplace could be the missing puzzle to your recruitment system. Wait… there’s a difference between company diversity and cultural fit? Definitely! However, it’s not completely different as the two go … Continue reading The Missing Puzzle to the Recruitment System: Placing the Right Cultural Fit in the Workplace
Veronica Krieg July 13, 2020 Author’s note: We realize racism both in and out of the workplace is an extremely difficult topic and a complex subject to approach. But, its difficulty does not give us permission to disengage. At Sharpen, we believe in equality for all people. We’re working to bring those values into an … Continue reading 6 Ways to Be an Understanding and Supportive Leader as You Manage a Contact Center Team During a National Cultural Movement
Jessica Welch June 23, 2020 In the last 5 years, everyone in marketing has set their sights on going viral and is moving full steam ahead. It seems like the best way to get your product or idea in front of the eyes of the masses and essentially get rich quick. We view viral marketing … Continue reading You Don’t Want to Go Viral; You Want Cultural Contagion
Mayank Pratap — February 25, 2020 Tapping the Essence of Our Cultural Basics They say “The deeper the roots, the greater the fruits”. I couldn’t agree more! With the newer innovations that are re-shaping the world of entrepreneurship, the teachings that our rich culture carry in store for us are getting sidelined. Entrepreneurship is more … Continue reading How Cultural Roots can Sharpen your Entrepreneurial Skills?
