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November 10, 2024 How leaders can create a culture where people see work as its own reward When bosses give their people not only a paycheck but a sense of purpose and responsibility, they will never have to worry. BY Yonason Goldson A new manager has hit the ground running. He lurks around every corner, catching … Continue reading How leaders can create a culture where people see work as its own reward
See how the synergy of human connection, cultural alignment and advanced martech can improve business outcomes. Scott Hornstein on November 6, 2024 Let’s flip a coin. It’s a marketing coin. One side is your business today and the other is tomorrow. As this is a coin, you might have guessed that this is about … Continue reading Balancing storytelling, culture, martech and AI for long-term profitability
October 08, 2024 Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move The cognac brand is 259 years old, and still relevant. BY Jeff Beer When LeBron James picks up the bottle of Hennessy, you’re not quite sure what he’s going to do with it—until he pops it on his index finger and … Continue reading Hennessy’s LeBron James bottle collab is the booze brand’s latest culture move
July 16, 2024 Myths about workplace culture A manufactured culture creates more resentment than inspiration. BY Lior Arussy Lior Arussy is chairman and cofounder of ImprintCX, and author of the upcoming book Dare to Author! An inspiring workplace culture encourages employees to do exceptional work. Many leaders have a tough time accepting that it’s up to … Continue reading Myths about workplace culture
YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It by Laurie Sullivan , Staff Writer @lauriesullivan, June 28, 2024 Some 65% of Gen Z — defined as people between the ages of 14 and 24 — describe themselves as video content creators, according to the YouTube Culture & Trends Report 2024 released this week … Continue reading YouTube Sees Brand Fans Move From Consumers Of Culture To Shaping It
June 03, 2024 Satya Nadella’s 3-word description of Microsoft’s culture should inspire leaders to be learners To build a ‘learn-it-all’ culture, you need to be a learn-it-all leader. BY Stephanie Mehta Hello and welcome to Modern CEO! I’m Stephanie Mehta, CEO and chief content officer of Mansueto Ventures. Each week this newsletter explores inclusive approaches to … Continue reading Satya Nadella’s 3-word description of Microsoft’s culture should inspire leaders to be learners
June 01, 2024 4 leadership principles that drive company culture This tech cofounder and CEO calls them the “Four I’s”—instinct, integrity, intensity, and inclusion. Here’s how to cultivate the values they stand for. BY Ameesh Divatia There is a quote from leadership and company culture expert Larry Senn that says, “Culture is not an initiative. Culture … Continue reading 4 leadership principles that drive company culture
May 17, 2024 Former OpenAI leader blasts company for ignoring ‘safety culture’ Jan Leike, a coleader in the company’s superalignment group, wrote on X that OpenAI’s safety culture has ‘taken a backseat to shiny products.’ BY Chris Morris Not all the departures from OpenAI have been on the best of terms. Jan Leike, a coleader in … Continue reading Former OpenAI leader blasts company for ignoring ‘safety culture’
May 16, 2024 Rebranding plant-based meat alternatives won’t end the culture war The symbolic connection between consuming the ‘right’ foods and U.S. political identity is strong. BY The Conversation Increasingly, vegans, vegetarians and others looking for meat alternatives are seeing a new option on the menu: patties that look, taste and even appear to bleed like … Continue reading Rebranding plant-based meat alternatives won’t end the culture war
May 15, 2024 How to hire for culture when ‘culture fit’ can be dangerous and exclusive InHerSight’s Beth Castle explains what to do when “Culture is nebulous, ‘culture fit’ is restrictive and can forge a dangerous path toward groupthink and exclusion, and often, even behavioral interview questions fail to address that certain, for lack of … Continue reading How to hire for culture when ‘culture fit’ can be dangerous and exclusive
