AI is making it faster and easier to create content. This increases agencies’ productivity and the likelihood of clients doing it themselves. Chris Wood on April 4, 2023 As Open AI’s ChatGPT and other generative AI models become more widely available this year, it will significantly change how content, ads and other communications are created. … Continue reading Why ChatGPT may be a blessing and a curse for agencies
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How ‘the curse of knowledge’ may be hurting your business and what to do about it
It’s easy to assume that everyone else knows what you know. Here are some examples of where this bias can crop up and how to deal with it. Greg Krehbiel on December 29, 2022 “The curse of knowledge” is a cognitive bias that occurs when you understand something and then assume everyone else understands it … Continue reading How ‘the curse of knowledge’ may be hurting your business and what to do about it
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