An inside-out perspective on the development of MarTechBot, and its implication for marketers. Milton Hwang on May 15, 2023 We all have experienced the unprecedented pace of AI-driven change in the last six months. The catalyst for that change was “access.” AI’s inflection point was OpenAI’s decision to provide free and unfettered access to ChatGPT … Continue reading What’s behind the MarTechBot curtain?
Our interview with Josh Anton, CEO of X-Mode, takes up the state of location, what marketers need to look for in a data partner and, of course, privacy. Greg Sterling on September 3, 2019 There are perhaps 20 companies offering location data or location analytics. X-Mode is less well-known than many others but says it’s … Continue reading Pulling back the curtain on location intelligence
by Kevin Beasley June 22, 2016June 22, 2016 Within most industries today, discussions are occurring among leaders about connected customers and their needs. From healthcare to manufacturing and even the food industry, smart technologies have had a profound effect on business operations by directly putting the connected customer at the center of business decisions, and … Continue reading How the Connected World Impacts Business Operations: A Peek Behind the Curtain
Nancy LibermanOctober 6, 2015 Digital video is exploding in the media world right now. It is the single fastest growing advertising medium, with Business Intelligence projecting an annual growth rate of 22% through 2020. eMarketer reports that companies are spending $ 16B on online video advertising globally this year, with growth poised to reach $ … Continue reading Behind the Curtain: Video Innovation
Hannah WoodhamJuly 21, 2015 The digital media world is ever-evolving; and sometimes we as marketers feel like we’re clamoring to keep up with the latest tools and technologies. The current discussions around programmatic media and theories about how it will alter the media landscape are hot topics. We’re on an epic journey down the yellow brick road, … Continue reading Pay No Attention to that Man Behind the Curtain! Uncovering the Mysteries of Programmatic Advertising
By Peter Ostrow, Published October 22, 2014 The first of this blog series delivered a compelling argument for utilizing CPQ as a must-have component of your sales effectiveness efforts, based on performance results between adopters and non-users. Today, let’s get under the hood of this machine by exploring how the strongest-performing companies in Aberdeen’s research … Continue reading Configure, Price, Quote: Behind the Curtain, Ahead of the Curve
