Get more granular site analytics by creating custom dimensions in Google Analytics 4. Here’s how to set them up through Google Tag Manager. Gemma Fontané on May 30, 2024 Understanding all the features of Google Analytics 4 (GA4) is essential to making the most of it. Doing so allows you to configure the tool to analyze … Continue reading How to create and configure custom dimensions in GA4
Google Unveils Custom Chip To Accelerate Search And AI by Laurie Sullivan , Staff Writer @lauriesullivan, April 10, 2024 Axion is Google’s first custom Arm-based CPU for data centers. The company promises it will provide significant improvements for performance compared with today’s cloud tools. The idea is to offer virtual machines powered by these … Continue reading Google Unveils Custom Chip To Accelerate Search And AI
Amazon’s Alexa Together caregiver service is available today The subscription uses Alexa devices to help you support loved ones. J. Fingas @jonfingas Amazon You can now use Alexa Together to help take care of aging family members. Amazon has launched the $20 per month ($199 per year) service, with a six-month free trial available … Continue reading Amazon’s Alexa caregiver service now allows custom alerts
Google Performance Max Updates Focus On Planning Media, Custom Assets, Results by Laurie Sullivan @lauriesullivan, October 26, 2022 Google announced updates on Wednesday to Performance Max to help advertisers further improve their campaigns and drive stronger results, starting with this holiday season. The Performance Max features announced today meet business goals in three key areas: … Continue reading Google Performance Max Updates Focus On Planning Media, Custom Assets, Results
Google Ads Creative Studio Launches With Custom Video And Display Ads by Laurie Sullivan @lauriesullivan, July 14, 2022 Google released Ads Creative Studio on Thursday after announcing it last year. The platform, which PepsiCo and General Motors South America tested early on, is now globally available with more features to help teams collaborate, and create and … Continue reading Google Ads Creative Studio Launches With Custom Video And Display Ads
Alejandra Zilak January 12, 2022 Your website is an integral part of your business. Not only does it provide information about what you do, why you’re great at it, and your pricing, it also serves as an opportunity to establish yourself as an industry expert any time someone does an online search about what you … Continue reading Custom Website Design vs Template: Pros and Cons + How to Decide Which One Fits Your Business
CDPs can help improve customer experiences and meet acquisition goals, but not all brands have the same priorities. Corey Patterson on November 10, 2021 In recent years marketers across many industries have turned to customer data platforms to enhance their campaigns. These solutions aggregate and unify data from the touchpoints in customer journeys — and … Continue reading 4 reasons to consider implementing a custom CDP
Amanda Dvorak August 28, 2021 Have you ever been frustrated because you tried to access a website and saw nothing but a server error warning? If so, you know how irritating it is when a webpage won’t load and you don’t know why. Your website visitors may share those same frustrations if you don’t have … Continue reading Why Your Website Needs a Custom 404 Page
Desiree Johnson June 8, 2021 A Guide to YouTube Custom URLs With over 37 million active YouTube channels, it’s more important than ever to make it easier for viewers to access your channel quickly. The good news is that YouTube offers custom URL YouTube links for channels once they’ve met a set of eligibility requirements. … Continue reading How to Get a Custom YouTube URL – YouTube Channel URL
Michelle Morgan April 25, 2021 Over the years, we see many different features in Google Ads. Some things come, then they leave, and other times we get adjusted versions of what they used to be. One such feature that has changed relatively recently is the types of targeting options on the Display Network. In particular, … Continue reading 4 Ways to Pinpoint Your Targeting with Google Ads Custom Audiences
