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Perplexity is building a browser in part to collect customer data for targeted ads “We want to get data even outside the app,” the CEO said. anna washenko Fri, Apr 25, 2025 ASSOCIATED PRESS AI company Perplexity announced in February that it was building its own browser called Comet. In a recent … Continue reading Perplexity is building a browser in part to collect customer data for targeted ads
B2B buyers want outcomes, not specs. Help them make smarter decisions with strategic, insight-driven messaging. Philip Black on April 17, 2025 In a market saturated with feature-focused messaging, it’s more important than ever to quantify and communicate value — especially amid economic uncertainty and waning consumer confidence. For organizations looking to grow their customer base … Continue reading Driving customer growth with value-based B2B marketing
Better CX insights start with forced choices. Learn why decision-based surveys outperform ratings in predicting behavior. Chris Robson on March 20, 2025 When it comes to surveys, standard rating scales often fail to predict actual behavior. People may say they are “extremely likely” to do something, but their actions tell a different story. Forcing … Continue reading Why forced choices reveal more customer insights than ratings
Integrated customer data is a competitive edge. Find out how to craft use cases that turn disconnected insights into real results. Ana Mourão on March 14, 2025 As a marketer, you are uniquely positioned to create compelling use cases for dismantling customer data silos. Your deep understanding of customer behavior, cross-functional perspective and ability … Continue reading How to build use cases to break down customer data silos
Lost leads? Weak engagement? Fix it with smarter email automation. This blueprint shows you how to maximize every send. Jeanne Jennings on February 28, 2025 Most organizations use email marketing automation, but does your campaign have the right triggers for your marketing funnel and customer journeys? Are there additional automations that could drive more … Continue reading An email automation blueprint for smarter customer journeys
February 24, 2025 Customer co-creation: The time is now How Jaquet Droz sets an example for a customized and personalized approach BY Lior Arussy The emergence of generative AI and digital transformation has redefined customer-company relationships, empowering consumers like never before. As argued in a previous article I wrote, today’s customer is no longer a mere … Continue reading Customer co-creation: The time is now
Setting performance goals against CX metrics like NPS, CSAT or CES can backfire, demotivate employees and harm customer experiences. Raj Sivasubramanian on January 20, 2025 Metrics are a polarizing topic in customer experience. There are ongoing discussions about which CX metric is the best. Net Promoter Score (NPS) remains one of the most widely … Continue reading Are your CX metrics hurting your customer experience?
From smarter search results to personalized recommendations, AI simplifies ecommerce shopping and reduces decision fatigue. Alicia Arnold on January 9, 2025 With consumers feeling squeezed by rising prices and dealing with too many choices when shopping online, brands are turning to artificial intelligence to help consumers make better decisions. Rising prices and the paradox … Continue reading How AI can combat the ‘paradox of choice’ and improve customer outcomes
Learn how to build three reports in GA4 that will bring your customers’ frustrations to light. Mike Pastore on January 2, 2025 Feel like your marketing team is drowning in analytics reports? You’re not alone. Data surrounds today’s marketers, making it difficult to understand how to connect business problems to the data that offers … Continue reading 3 reports in GA4 that use analytics to eliminate customer friction
Here’s how organizations will shift focus in the coming year to deliver more purposeful engagements that grow awareness, trust and revenue. Chris Wood on December 27, 2024 In the new year, customer experience will remain a high priority for marketers. The aim will be consistent with previous years — seamless omnichannel journeys that are … Continue reading Customer experience and brand: 2025 predictions
