Tag Archives: CUSTOMER

How additional information changes customer value assessments

Knowing more about your customers can dramatically change their perceived value. Dive into the math behind customer analytics. Chris Robson on August 2, 2024 How much is a random person worth to your business? The answer changes dramatically as you gather more information. Let’s explore how customer value assessments evolve with data, using … Continue reading How additional information changes customer value assessments →

How customer satisfaction fuels B2B profitability

Customer Satisfaction

Learn what drives customer satisfaction, how to measure it and ways to boost your company’s long-term profitability. Scott Hornstein on July 31, 2024 Ah, customer satisfaction — the soft metric that bites hard, especially in B2B, where we are not blessed with oceans of prospects and customers. Long-term B2B success is inextricable from the … Continue reading How customer satisfaction fuels B2B profitability →

Comic Con trivia, cat personalities and beyond: Empowering customer engagement

Customer Engagement

Komo is bringing customer engagement activations to huge events like Comic Con but also to sports, shopping centers and media broadcasts. Kim Davis on July 16, 2024 New York Comic Con 2023: 200,000 attendees. Pax West 2023, an event for gamers: 120,000 attendees. These are huge events with deeply engaged audiences, right? It hasn’t … Continue reading Comic Con trivia, cat personalities and beyond: Empowering customer engagement →

Measuring new customer acquisition and loyalty: Best of the MarTechBot

Loyalty Programs

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: Costs to engage new and existing customers. MarTechBot on July 15, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Measuring new customer acquisition and loyalty: Best of the MarTechBot →

Avoid customer journeys becoming a bad trip – be position-less by Optimove

Customer Journey

Tools like AI-led journey orchestration are akin to air traffic control and empower marketers to optimize thousands of journeys simultaneously. Optimove on July 8, 2024 Imagine you were entrusted with ensuring a planeload of people lands smoothly and safely. Then on top of that, imagine you are also responsible for their comfort and responding … Continue reading Avoid customer journeys becoming a bad trip – be position-less by Optimove →

Boosting customer experience with website redesign: Best of the MarTechBot

Customer Experience

See how the MarTechBot responds to a prompt and how the prompt can be improved. Today: KPIs to consider when redesigning a website. MarTechBot on July 8, 2024 Best of the MarTechBot showcases the MarTechBot’s responses to prompts submitted by readers. See more about how marketers are using MarTechBot here. The language model is based on content from … Continue reading Boosting customer experience with website redesign: Best of the MarTechBot →

5 big ways to turn up the voice of your customer in your marketing

Customer Engagement

What your customers have to say about their experiences with your brand should inspire and drive innovation in your marketing. Bunny Tharpe on July 2, 2024 To know and be known is the essence of a relationship. To know — and understand — your customers, you need to listen to them. It seems so … Continue reading 5 big ways to turn up the voice of your customer in your marketing →

When AI truly understands our customer data, we’ll deliver on true personalization

Customer Data

Imagine a world where AI doesn’t just adjust the tone of a message to ‘witty’ or ‘professional,’ but adds tone and context based on customer data. Milton Hwang on June 27, 2024 What I mean by ‘Spammers’ Jay Schwedelson Michelle Taite, CMO, Intuit Mailchimp Can ‘hyper’ ever become a segment of one? How AI … Continue reading When AI truly understands our customer data, we’ll deliver on true personalization →

4 tips to build customer loyalty with email

Customer Loyalty Programs

Build lasting customer loyalty through email marketing with key tactics like personalization, segmentation and consistent engagement. Alexander Melone on June 14, 2024 Sales is anything but a numbers game. Sending templated emails in bulk might get you a bigger reach, but you’re antagonizing most, if not all, recipients. To achieve real customer loyalty, it’s … Continue reading 4 tips to build customer loyalty with email →

For CDPs, the ‘single customer record’ can be a distraction

Customer Data Platforms

A single customer record might not be the best approach for your customer data anyway. Greg Krehbiel on June 6, 2024 When you organize your data around “the customer,” you assume “the customer” has the same meaning for all your use cases. That’s not always a good assumption. The general purpose of a customer … Continue reading For CDPs, the ‘single customer record’ can be a distraction →