Building brand loyalty starts with trust. Here’s how to turn customers into advocates, increase lifetime value and protect your reputation. Shama Hyder on October 15, 2024 We make purchase decisions based on whether or not we trust brands. For low-cost items, we may be willing to take a risk, but for major purchases, trust … Continue reading How customer-centric marketing fuels long-term success
Practical ways to implement cross-functional collaboration, shared goals and customer-centric journey mapping in your business. Stephanie Miller on September 11, 2024 Organizations often claim to be customer-centric. However, the reality frequently falls short of this. Many companies operate with rigid boundaries between the marketing, sales and customer success departments. This creates artificial barriers that … Continue reading How to un-silo your organization and be more customer-centric
Uncover five key behaviors that prove your team is prioritizing the customer over sales and fostering lasting connections. Stacey Ackerman on November 29, 2023 Marketers who think of their customers’ and prospects’ best interests in everything they do tend to create marketing that resonates better and is overall more effective. While most marketers believe they’re … Continue reading 5 signs of a customer-centric marketing team
Learn what an agile, customer-centric culture means, why leadership support matters and how organizations can work toward this goal. Greg Kihlstrom on March 3, 2023 This is the last of a four-part series on the North Star goals that set category leaders apart from their peers. You can find Part 1 (one-to-one, omnichannel personalization) here, … Continue reading North Star goals for category leaders: Agile, customer-centric culture
Panasonic’s Brian Rowley tells us how marketers and other stakeholders can put the customer first with digital experiences. Chris Wood on September 22, 2022 Successful marketers embraced a customer-centric approach long before the pandemic. But changes over the last two years have impacted what customers expect from experiences, and marketers need to use every technology … Continue reading 3 ways Panasonic embraces a customer-centric approach using technology
Josh Ho — November 27, 2019 Being customer-centric is more important than ever before. The internet levels the playing field for feedback on how businesses treat customers. With review sites, social media, screenshots, live streaming, and mobile video, a business can’t hide from a bad customer experience. This change in itself is not a reason … Continue reading Customer-Centric Strategy: Definition and Benefits
Christopher Brown — October 11, 2019 Follow @marketculture Creating a new business that endures over a long time is hard. We all know the statistics; 80 % of companies fail within the first 2-3 years. What separates the businesses that sustain from those that wither away? Customer obsession. These companies have found a problem worth … Continue reading You Can’t Handle the Truth – Why Most Leaders Say They Want Their Businesses to Be Customer-Centric but Aren’t Willing to Take the First Step
Here’s how you change the conversation from “We need to sell to you” to “What customer problem are we trying to solve?” Stacey Ackerman on July 25, 2019 Marketing has historically focused on what the company needs—like better sales numbers or add-on sales. While sales are important and necessary, your customers don’t care. And if … Continue reading It’s not about your company: Why modern marketers need to be customer-centric
Mia Jacobs — July 8, 2019 — July 8, 2019 rawpixel / Pixabay These days, customers expect personalized service. Whether they’re shopping for software or a way to increase sales, they expect you to be right there next to them searching for every potential edge that will help them grow their business. The digital transformation … Continue reading The Top 5 Customer-Centric Goals for an Enterprise
Delivering customer growth and value starts with creating a culture of learning. Eric Bradlow & Jeremy Korst on March 27, 2019 As every marketer today knows, the ability to collect, analyze and act on available data is increasingly vital to any brand’s success. Companies at all levels of data maturity are investing in data analytics … Continue reading Here are 6 ways to build a customer-centric and data-driven culture
