Contributor Debbie Qaqish describes the structure of a company taking marketing operations to the next level. Debbie Qaqish on May 21, 2018 In last month’s article, I introduced an updated marketing operations (MO) maturity model defining the five stages of maturity: Unaware, Efficient, Effective, Customer-centric and NextGen. The last two stages of maturity — … Continue reading Becoming customer-centric: A tale of a NextGen MO organization
Beth Corby — May 22, 2017 — May 22, 2017 We spend a lot of time working on how to block the bad guys. You know who I am talking about, the folks trying to game the system to get a quick deal. We are getting really good at it, so good, that sometimes I … Continue reading A Customer-Centric Approach to Fraud
Christopher Brown — March 3, 2017 Follow @marketculture— March 3, 2017 Many customer-centric leaders we have spoken with are facing challenges they did not expect. While they themselves understand the imperative for a customer culture that will drive future business performance and sustainability and act as role models in leading the business in this way, … Continue reading Why Are So Many Customer-Centric Leaders on Their Own?
With a bevy of marketing tools to choose from, how do you pick the right one to help you meet your customer-centric goals? Contributor Jordan Elkind outlines three features that should be a no-brainer. Jordan Elkind on September 26, 2016 Historically, marketing has been all about the product; however, today most marketing teams are striving … Continue reading The 3 things to look for in a customer-centric marketing tool
by Rakesh Soni Follow @Oye_SoniSeptember 24, 2016 As a website visitor you expect the website design and experience to meet your wants and needs, not the other way around. As a business, you need to keep your customers in mind in order to grow your business. With your website being one of the first points … Continue reading Why Your Website Needs Customer-Centric Registration
Rather than fearing the rapid changes afoot in digital marketing, columnist Mike Sands urges you to embrace them as opportunities. Find out how to position yourself to take advantage of these powerful trends. Mike Sands on August 2, 2016 Digital marketing is on the precipice of major change, driven by new technologies and the … Continue reading 3 digital marketing trends the customer-centric CMO must prepare for now
Is your company truly customer-centric? Columnist Jordan Elkind shares five key performance indicators that you should be measuring if you want to put customers at the center of your decision-making. Jordan Elkind on April 11, 2016 Retailers are progressively striving toward customer-centricity, a strategy in which companies seek to maximize financial value by focusing on … Continue reading 5 customer-centric metrics to implement today
by Loren Bors April 6, 2016April 6, 2016 Can a Data Management Platform (DMP) Accelerate Your Digital Marketing? E-commerce has replaced store openings at the center of retail growth strategy. According to PWC, almost 75% of all retail growth since 2000 has occurred online. As more commercial traffic moves online and more of that online … Continue reading How a DMP Can Transform Your Customer-Centric Marketing
Kevin GallagherJuly 25, 2015 Do you know what makes a good website? Maybe you have an idea that your website should be eye-popping, with stunning images and a design that makes your visitors go ‘Wow’. Of course, none of that hurts, but it takes more than a beautifully-designed website to convert visitors into leads – … Continue reading What Is Customer-Centric Web Design?
By Susan Gilbert, Published November 8, 2014 Improve Your Business With Customer-Centric Relationships How would your customers grade your online interactions with them? A successful marketing strategy will help your business acquire new leads that can be converted into sales. But it is not enough to find new potentials customers for your business – you … Continue reading Customer-Centric Marketing Matters For Business
