July 21, 2024 Companies can apologize to their customers better. Here’s how In the end, a corporate apology should be about more than just saying ‘we are sorry.’ BY The Conversation When a company makes a mistake—such as a marketing misstep or a product failure that leads to a recall—a good apology can make a big … Continue reading Companies can apologize to their customers better. Here’s how
Amazon’s AI chatbot Rufus is now live for all US customers It’s still in beta and looks to be exclusively tied to the app. lawrence bonk Fri, Jul 12, 2024 Amazon There’s another chatbot in town. Amazon’s AI chatbot Rufus is now live for all US customers, albeit in a beta version. This … Continue reading Amazon’s AI chatbot Rufus is now live for all US customers
July 12, 2024 Dollar General is paying $12 million after years of safety violations. Here’s what it’s doing to protect customers and staff In a settlement with the Department of Labor, Dollar General agreed to institute vital workplace safety protocols. BY Henry Chandonnet After the Department of Labor (DOL) launched multiple investigations into unsafe work conditions … Continue reading Dozens have died in Dollar General stores. Here’s what the company is doing to protect customers and staff
July 12, 2024 AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers The telecom giant said it had delayed disclosure of the incident due to an investigation by the DOJ. Here’s what to know. BY Tracy Brown Hamilton AT&T has disclosed a significant data breach that compromised user … Continue reading AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers
July 09, 2024 Evolve Bank says a Russia-linked gang stole millions of customers’ data The Memphis-based company said criminals likely downloaded information such as names, Social Security numbers, and bank account numbers. BY Jessica Bursztynsky Evolve Bank & Trust said this week that hackers accessed millions of customers’ personal data during a recent cyberattack. The Memphis-based … Continue reading Evolve Bank says a Russia-linked gang stole millions of customers’ data
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Alicia Arnold on July 5, 2024 Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various … Continue reading How to implement dynamic pricing without alienating customers
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. Kim Davis on June 13, 2024 Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions … Continue reading How Verizon puts its business customers at the center
Increase customer lifetime value by repurposing your demand generation content and maximizing your martech stack for upsells and cross-sells. Stephanie Miller on June 12, 2024 We know martech and demand generation strategies work best to engage prospects when brand recognition is present. So, why don’t we consistently use those strategies on existing customers with … Continue reading 7 value-added assets to engage and upsell customers
Apple Web Eraser Will Force Brands To Know Their Customers by Laurie Sullivan , Staff Writer @lauriesullivan, May 28, 2024 Apple’s forthcoming iOS 18 will force advertisers and marketers to know and understand their existing and potential customers extremely well. Whether or not a brand understands its customers can mean the difference between profit or loss. … Continue reading Apple Web Eraser Will Force Brands To Know Their Customers
May 24, 2024 Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open-sourced The streaming giant hinted that its foray into hardware was an experiment in data collection. Some who paid $90 for the device want an option to keep using it. BY Anna-Louise Jackson What was that thing for … Continue reading Spotify just killed Car Thing with no refunds. Angry customers ask why it can’t be open sourced
