Three-quarters of SMBs are adopting or considering new martech solutions over increasing concerns about engaging new and existing customers. Chris Wood on October 16, 2024 Small and midsize businesses are considering or adopting marketing technology to better engage with new and existing customers. Over a third — 35% — of SMBs are currently considering … Continue reading One-third of SMBs are looking to new martech to target customers
Long-standing customers were surprised in August by a new, higher pricing plan for multiple users in a small team. Now the earlier pricing plan is back for them. Chris Wood on October 14, 2024 Small teams alarmed by a recent price increase by Canva are getting a reprieve. The company announced it’s reversing a … Continue reading Canva reverses price hike for loyal customers
Go beyond transactions and build deeper connections with your customers for long-lasting brand relationships. Annette Franz on October 3, 2024 Loyalty. What’s emotion got to do with it? That emotional connection to a brand is extremely important to customer loyalty. It’s often been thought to be a key driver of loyalty. It goes beyond … Continue reading 7 ways to boost customers’ emotional connection and loyalty with your brand
July 21, 2024 Companies can apologize to their customers better. Here’s how In the end, a corporate apology should be about more than just saying ‘we are sorry.’ BY The Conversation When a company makes a mistake—such as a marketing misstep or a product failure that leads to a recall—a good apology can make a big … Continue reading Companies can apologize to their customers better. Here’s how
Amazon’s AI chatbot Rufus is now live for all US customers It’s still in beta and looks to be exclusively tied to the app. lawrence bonk Fri, Jul 12, 2024 Amazon There’s another chatbot in town. Amazon’s AI chatbot Rufus is now live for all US customers, albeit in a beta version. This … Continue reading Amazon’s AI chatbot Rufus is now live for all US customers
July 12, 2024 Dollar General is paying $12 million after years of safety violations. Here’s what it’s doing to protect customers and staff In a settlement with the Department of Labor, Dollar General agreed to institute vital workplace safety protocols. BY Henry Chandonnet After the Department of Labor (DOL) launched multiple investigations into unsafe work conditions … Continue reading Dozens have died in Dollar General stores. Here’s what the company is doing to protect customers and staff
July 12, 2024 AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers The telecom giant said it had delayed disclosure of the incident due to an investigation by the DOJ. Here’s what to know. BY Tracy Brown Hamilton AT&T has disclosed a significant data breach that compromised user … Continue reading AT&T data breach update: Call and text records compromised in massive hack impacting nearly all wireless customers
July 09, 2024 Evolve Bank says a Russia-linked gang stole millions of customers’ data The Memphis-based company said criminals likely downloaded information such as names, Social Security numbers, and bank account numbers. BY Jessica Bursztynsky Evolve Bank & Trust said this week that hackers accessed millions of customers’ personal data during a recent cyberattack. The Memphis-based … Continue reading Evolve Bank says a Russia-linked gang stole millions of customers’ data
Uncover the impact of dynamic pricing on modern commerce and how to adopt it while ensuring fair practices and customer loyalty. Alicia Arnold on July 5, 2024 Dynamic pricing, once a standard practice in ancient marketplaces, is making a comeback in today’s digital age. This pricing strategy, which involves adjusting prices based on various … Continue reading How to implement dynamic pricing without alienating customers
Verizon explains not only how it uses Pega Decisioning but why — an explanation that fits for other telcos too. Kim Davis on June 13, 2024 Pega solutions like Customer Decision Hub, Knowledge Buddy and Blueprint are aimed primarily at large enterprise clients. It takes some digging to understand the architecture of these solutions … Continue reading How Verizon puts its business customers at the center
