Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers by Steve Smith , Staff Writer @popeyesm, July 28, 2023 At our Spring edition of the Brand Insider Summit: D2C, Adore Me’s Ranjan Roy proved an excellent guide to the promise of generative AI for e-commerce processes. Everyone is testing and learning how to … Continue reading Persistent and Personalized: Adore Me Sees AI Opening New Relationships With Customers
By Rebecca Barker July 11, 2023 The Consumer Financial Protection Bureau (CFPB) ordered Bank of America earlier today to pay over $250 million for unlawful practices, including “double-dipping” on overdraft fees, using customers’ information to open accounts without their knowledge since 2012, and failing to fulfill rewards bonuses that had been explicitly promised to … Continue reading Bank of America has to pay $100 million to harmed customers. You might be one of them
In this fast-moving world, it’s time to rethink your B2B website, from the strategic to the tactical. Here’s what yours must have. Ruth Stevens on June 27, 2023 A company’s website is the single most important media channel in the marketing communications toolkit. Your website is the perfect “owned media,” infinitely flexible, with global reach … Continue reading The 7 B2B website essentials: What customers want
Generate Email Leads on Facebook & Convert Fans into Customers Paul Mark / 09 Apr 2023 In today’s digital age, businesses have to compete to capture the attention of their audience. One of the most effective ways to reach out to potential customers is through email marketing. The first challenge for marketers is to … Continue reading Generate Email Leads on Facebook & Convert Fans into Customers
Sending helpful emails lets customers feel more attached to your brand, making it more likely for them to purchase your product or service. Kath Pay on February 14, 2023 Is your brand easy to love? It is if your products and services are better than anyone else’s for the price. But that’s not the only … Continue reading 4 emails that customers will love — and help them love you
T-Mobile data breach compromised 37 million customers’ data Mariella Moon @mariella_moon T-Mobile has admitted that hackers were able to steal the information of around 37 million postpaid and prepaid customers in another major data breach. The carrier said in a regulatory filing that it discovered the issue on January 5th, but that it believes the … Continue reading Google Fi warns customers that their data has been compromised
Are you rolling out a new marketing plan or looking to give your current one a face-lift? Here are 10 proven tactics to get new customers (that cost almost nothing). Tim Parkin on January 24, 2023 Every business needs new customers. Fortunately, some proven tactics work to consistently attract and convert customers like clockwork. You … Continue reading 10 steps to target and connect with potential customers effectively
Customer data platforms give marketers control over data collection, segmentation and orchestration through out-of-the-box integrations that rarely require IT or developer involvement. Pamela Parker on January 17, 2023 Customer data platforms (CDP) are marketer-managed systems designed to collect customer data from all sources, normalize it and build unique, unified profiles of each individual customer. The … Continue reading What is a CDP and how does it give marketers the coveted ‘single view’ of their customers?
By Sarah Lynch December 05, 2022 Four days after launching the body and hair care brand Saltair, Iskra Lawrence had a problem. The model turned cofounder had just released her first line of products in 100% aluminum bottles, a choice she and her team had made for the material’s recyclability. Now, some customers receiving … Continue reading This beauty brand is promoting ‘bottle positivity.’ Are customers buying it?
How do you get a satisfied customer to become an online advocate? Here are tips on how to ask for reviews to help bolster your business. Brian Patterson on December 8, 2022 Outside of the food and hospitality industry, it can be a real struggle for businesses to get positive reviews. Consumers don’t typically review … Continue reading How to ask customers for reviews (and actually get them)
